It's who knows you.

Let’s be clear—we know who we are. Our brand is the essence of what we are. 

The purpose of identifying our brand is to help us better tell our story to others; the story of lifelong learning with professors and staff who care deeply about students; the story of a high-quality education affordable to traditional residential undergraduate and graduate students; the story of our Lasallian heritage that informs our commitment to educational and spiritual growth to students from all walks of life.

Saint Mary’s is a transformational, 21st-century university. Our brand doesn’t change that; it captures who we already are. Let’s start telling the story.

A Saint Mary’s education is relational and personal. That’s what distinguishes us. At Saint Mary’s, the faculty and staff make the time to get to know each and every student. Faculty, staff, and students challenge and support one another—all become allies.

Saint Mary’s community members encourage the growth of everyone who steps foot in our classrooms. Our students inspire confidence.

They help the individuals they encounter reach their goals—often exceeding the dreams they initially had, because Saint Mary's planted and nourished a seed.

Together, we embrace each student’s educational path. Approaching our work with ardent zeal, we work diligently and empathetically to propel our students to increasingly higher heights.

We all need to share this message of our relationship-driven, person-centered education, to help others understand what makes the Saint Mary’s experience so empowering and to set us apart in a crowded higher education environment.

The first recruitment campaign theme line developed under our rebranding, This Is Your Time (TIYT), allows us to convey several things about the Saint Mary’s experience.

  • The Connections: TIYT tells prospective students that Saint Mary’s is focused on you.
  • The Education: it promises students that they will receive the preparation they need to step up in any moment with confidence, intelligence, and ethics.
  • The Outcomes: it implies that the world is waiting for people with new ideas and solid values.

For undergraduates, it’s an invitation to define themselves on their terms—something they are more than likely ready to do.

For adult learners, it conveys the sense that after taking care of all of their other responsibilities and obligations, it’s now time to focus on bettering their lives.

We’ve done our research. Fourteen focus groups. Hundreds of online surveys with our stakeholders. Painstaking review and reflection. One thing is abundantly clear: Saint Mary’s is a community where professors care deeply about the students and about providing a high quality education. Students and alumni reported that they had experienced tremendous personal growth and received truly meaningful attention from faculty, offering them terrific opportunities. You don’t have to know what Lasallian means to understand the magnitude of these values. These attributes are critical to our mission as a transformational, 21st-century university—steadfast in our tradition, transforming the future one opportunity at a time.

At Saint Mary's, You help the individuals you encounter reach their goals–often exceeding the dreams they initially had because you, or others here, planted and nourished a seed.

Together, we embrace each student’s educational path. Approaching our work with ardent zeal, we work diligently and empathetically to propel our students to increasingly higher heights.

We all need to share this message of our relationship-driven, person-centered education, to help others understand what makes the Saint Mary’s experience so empowering and to set us apart in a crowded higher education environment.

The Saint Mary’s brand will come to life, and propel the University forward to achieve it’s goals, when we all participate and recognize its value. Put simply that means understanding and living out the Saint Mary’s Brand Promise every day.

Saint Mary’s is a place that believes when people work together, the world gets better. We think those who create knowledge have a responsibility to share it. The purpose of education is to empower. These beliefs stem from our roots as a Lasallian institution. They’re reflected in the lives we change and the relationships we build. On all of our campuses, students connect to something bigger and leave ready for their moment.


This video captures the spirit of Saint Mary’s University of Minnesota. It was developed as part of our rebranding efforts that included a year of reflection, research, analysis, and creative exploration. This rebranding includes messaging and imagery—all to help convey the value of a Saint Mary’s education.

Brand Resources

Implementing the University’s brand in all communications requires a coordinated effort across all departments and offices.

To facilitate this, brand resources and tools have been created to help all of us communicate with confidence and unity about Saint Mary’s as well as to develop materials that elevate the Saint Mary’s University of Minnesota image, especially to the people important to us. Our online brand toolkit includes verbal and visual identity standards, and templates for newsletters, flyers, posters, an email signature, and more.

Guides

Consider these materials a point of reference for all your questions about Saint Mary's brand. Everything you need to know can be found in our university brand book (password protected). Our visual identity guide includes useful information about design aesthetics, such as photo and graphics standards. Our social media guides advise you on best practices for social media, including information and instructions for Facebook and Twitter.

Logos

Below you'll find official university logos in various formats (.eps, .png, .jpg). If you need a logo lockup for your department, office, or program, as shown in the university's graphic identity guidelines, please use the Office of Marketing and Communication online Submit a Request form.

Templates

You can use these templates for internal and external communication. Customize them with your own text and images. The files are created for use in Microsoft Office.

Newsletter
PowerPoint
Two-Page Flier
Posters
Email Signature

View an email signature sample ›

Follow these instructions for setting up your signature in Gmail:

  1. In Google Chrome or Safari (not Firefox), copy the most appropriate email address format from the examples on the page linked above. Your selection should begin with the red bar across the top and end with the link for smumn.edu, or the links for social media accounts if you plan to use them.
  2. Go into your Gmail Settings menu. (Click the gear symbol in the upper right-hand corner of the screen, then select "Settings" from the drop-down menu.) Scroll down to the signature box. Select everything that is currently in the signature box and delete it.
  3. Paste the new sample signature that you copied earlier. Replace the placeholder text with your own information, being careful to maintain the same styling. 
  4. If you're using a signature that contains any links, be sure to replace the placeholders with working links. Only use official Saint Mary's social media accounts (the Schools of Graduate and Professional Programs Facebook page, the university's YouTube channel, and so on). To replace links, highlight the text you want to link and click the "Link" icon in the signature box styling panel. Follow Gmail's instructions to add and test your links.
  5. Please follow the Email Signature templates as provided and avoid using personalized quotes or other content within or below your email signature.
  6. When you're done entering information in the signature box, check the box below that reads, "Insert this signature before quoted text in replies and remove the '--' line that precedes it." 
  7. Hit "Save Changes" at the bottom of the Settings page. Send a test email to yourself and a few people you know well. See if they encounter any problems.