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B.S. in Marketing

Saint Mary’s University of Minnesota’s Bachelor of Science in Marketing is designed to prepare individuals for a variety of careers in marketing.

Marketing professionals do more than advertising: they also conduct research, study consumer behavior, and manage logistical operations. Marketing professionals include customer service managers, web designers, public relations professionals, and purchasing agents. Marketers help lead organizations using strategic management skills.

To study marketing is to study how organizations understand consumer behavior and then develop, promote, and deliver products and services that meet both consumer needs and organizational objectives. Foundationally, the program also emphasizes the importance of the exchange between customers and organizations, as well as the significance of customer-centered strategies.

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Considering a Graduate Degree?

Saint Mary's also offers Master of Business Administration (MBA) and Master of Science in Project Management programs.

As a working adult, you have experience that matters. Your firsthand knowledge will enhance classroom discussions, and you’ll gain skills that employers want. Plus, with Saint Mary's generous credit transfer policies, the coursework that you've already completed will help you finish your degree faster.

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Applicants must submit:

  1.  Completed application form with the nonrefundable application fee (fee not required for alumni or students seeking readmission or veterans and active military personnel), and
  2. All official transcripts issued to Saint Mary’s University of Minnesota from all previous institutions attended with a minimum of 30 semester credits with a basic English composition course. 
    (An official transcript is one that is sent to the university by the credit-granting institution. Transcripts from countries other than the U.S. must be evaluated by a university accepted evaluation source, such as World Education Services, Educational Credential Evaluators, Educational Perspectives, or One Earth International Credential Evaluators and be deemed equivalent to accredited U.S. university standards).

Please Note: Application materials should be sent to the attention of the Office of Admission on the Twin Cities campus.

Saint Mary’s University of Minnesota
Office of Admission
2500 Park Avenue
Minneapolis, MN  55404


This program is offered online.

Degree Requirements

Degree Requirements

A minimum of 122 semester credits is required for graduation with the bachelor of science degree from Saint Mary's University.  All students must meet the general education requirements.  A minimum of 36 credits is needed to complete the B.S. in Marketing program.

Required Marketing Courses 18 cr.
Required Business Course 3 cr.
Required Communication Courses  6 cr.
Required Capstone Course  3 cr.
Elective Courses 6 cr.
Total  36 cr.

Required Marketing Requirements: 18 cr.

Students must take 2 of the 3 ethics courses: MK302, MK303, or MK307.

MK300 Principles of Marketing (3 cr.)

This course addresses the role of marketing in organizations.  It examines the fundamental marketing mix elements of product, price, placement, and promotion that comprise organizational marketing strategies. It further explores how the marketing mix elements are strategically implemented to create and deliver products, services, or ideas to consumers.

Upon completion of this course, students are expected to be able to do the following:

  1. Identify the basic marketing mix elements of product, pricing, placement, and promotion.
  2. Explain how organizations coordinate the marketing mix elements as part of their strategic marketing initiatives in the context of various environmental situations.
  3. Recognize the various theoretical perspectives on consumer buying behavior as a means for better meeting the needs and wants of target customers.
  4. Review the basic approaches and uses of marketing research as a means for understanding consumer and business buying practices.
  5. Demonstrate how market segmentation, product positioning and target marketing are used to enhance organizational success.
  6. Appraise the ethical issues facing contemporary marketing efforts.
  7. Evaluate the various elements that make up the marketing function, and propose a strategic marketing approach that is aligned with organizational goals.

MK302 Marketing Ethics (3 cr.)

This course introduces students to the moral and social issues that arise in the marketing profession. It examines implications of how marketing efforts impact consumers and society. It also examines the legal and regulatory forces that impact how marketers conduct business. Ethical concepts and frameworks used to resolve moral dilemmas are presented.

Upon completion of this courses, students are expected to be able to do the following:

  1. Describe the moral and social issues that impact marketing initiatives and professions.
  2. Analyze the impact of various marketing efforts on individual consumers and consumer groups.
  3. Analyze the impact of various marketing efforts on society as a whole.
  4. Examine the values that society expects marketers to uphold when conducting business.
  5. Understand and follow the ethical codes of conduct prescribed for marketing professionals.
  6. Identify the legal and regulatory forces that impact marketing practices.

MK303 Green Marketing (3 cr.)

This course examines the relationship between company marketing efforts and the earth's physical environment. The impact of traditional marketing efforts on the earth's natural resources is examined. Also examined is the role of environmental resource management as it pertains to the development, production, distribution, and promotion of goods and services. Earth-friendly marketing strategies for the 21st century are analyzed. Finally, emerging green marketing trends are examined.

Upon completion of this course, students are expected to be able to do the following:

  1. Assess the impact of traditional marketing practices on the earth and its natural resources.
  2. Analyze the impact of traditional marketing practices on human health.
  3. Describe the concept and role of green marketing in the 21st century.
  4. Identify some of the legal and regulatory forces that govern the impact of marketing on the earth's physical environment.
  5. Develop a green marketing strategy that is applicable to a specific business operation.
  6. Analyze emerging trends in green marketing theory and practice.
  7. Assess the ethical issues associated with green washing and other pseudo-environmental marketing tactics.

MK304 Consumer Behavior and Trend Analysis (3 cr.)

This course explores the theories and frameworks that business and marketing strategists need for assessing purchasing behavior trends. The impact of consumer and business buying behaviors on markets and marketing initiatives is analyzed. The course also examines the contributions of the social sciences in understanding buying behaviors. Students utilize geographic information systems (GIS) technology to explore consumer behaviors and trends that impact business decisions. 

Upon completion of this course, students are expected to be able to do the following:

  1. Describe the theories and practices of consumer and business purchasing behavior as applied to marketing strategy.
  2. Identify the factors that affect buying behavior.
  3. Implement geographic information systems (GIS) technology to describe and analyze consumer purchasing and business trends.
  4. Explore consumer behavior concepts in used to developing strategic marketing initiatives.
  5. Evaluate current marketing activities that organizations use to influence buying behaviors.

MK306 Digital Marketing (3 cr.)

This course covers the role of the Internet and associated technologies in contemporary marketing, from product and pricing considerations to new distribution and promotional channels. The role of digital media in creating a customer experience and facilitating business sales and advertising is examined. Also examined is the buying behavior particular to business-to-consumer and business-to-business digital relationships. Key components of the digital marketing mix used to facilitate the development of a digital marketing plan and a supporting budget are presented.

Upon completion of the course, students are expected to be able to do following:

  1. Identify the most relevant new digital media trends.
  2. Utilize digital media channels to create greater consumer experience and involvement.
  3. Evaluate the appropriateness of various digital channels.
  4. Calculate digital marketing return on investments (ROI).
  5. Recognize common mistakes to avoid for ensuring digital marketing success.
  6. Utilize a digital marketing planning framework to create an effective new media strategy.
  7. Examine the social, legal, and ethical issues that impact digital marketing efforts to include issues involving data privacy.


MK307 Social Marketing (3 cr.)

This course examines the use of marketing principles and concepts for the purpose of improving society. Societal issues ranging from health and safety to community involvement, which can benefit from social marketing efforts, are examined. Also examined is the concept of using marketing to encourage people to change behaviors to improve their lives and benefit society. Social marketing strategies for the 21st century are analyzed. Finally, emerging social marketing trends are examined.

Upon completion of this course, students are expected to be able to do the following:

  1. Describe social marketing and the implications for its use.
  2. Evaluate a variety of health, safety, environmental, and community-related issues that can be influenced by social marketing efforts.
  3. Analyze how the various components of marketing can be used to influence human behavior for the purpose of promoting social change.
  4. Assess the effectiveness of various social marketing campaigns that have been implemented by various organizations.
  5. Develop a social marketing strategy that addresses a specific societal issue.
  6. Analyze emerging trends in social marketing theory and practice.

MK310 Promotion and Communication (3 cr.)

This course examines the integrated promotion and communication strategies used in organizational marketing efforts. Topics include the use of advertising, direct marketing, sales promotions, public relations, personal selling, and social media to promote products and services. Message development and communication approaches for various types of promotional strategies are discussed. Legal and ethical issues related to marketing promotions and communications are also considered.

Upon completion of this course, students are expected to be able to do the following:

  1. Examine the attributes and dynamics of the communications and promotional mix elements of advertising, direct marketing, sales promotions, public relations, personal selling, and social media.
  2. Assess the strengths, weaknesses, appropriateness of use, and relative costs of each of the communications and promotional mix elements.
  3. Analyze how the communications and promotional mix elements are coordinated to effectively market products and services to target audiences.
  4. Identify the required steps in developing effective marketing communications to include determining the communication objectives, designing the message, choosing appropriate media, and measuring consumer feedback.
  5. Explore different social media techniques used in promotional campaigns.
  6. Plan a promotional campaign that implements communications and promotional mix elements plus communications techniques that are appropriate to the target audience.
  7. Examine the contemporary ethical issues surrounding marketing communications and promotions.

Required Business Course 3 cr.

BU407 Financial Management (3 cr.)

This course is an introduction to the theory and practice of financial management of organizations. Topics covered include the assessment of types of business entities and capital acquisition sources, basic financial statement analysis, the assessment of how income taxes impact the financial decision-making process, the evaluation of capital projects using the time value of money concepts, management of an entity's current assets and current liabilities, and the maximization of shareholder wealth.

Upon completion of this course, students are expected to be able to do the following:

  1. Identify and describe the various forms of business organizations and the different ways in which they are financed.
  2. Explain the financial reporting requirements for different types of business entities.
  3. Apply the principles of managing current assets and current liabilities to different types of business entities.
  4. Assess the existence of management problems or opportunities by analyzing company financial statements and making comparisons to other companies in the same industry.
  5. Compute net present values calculations and use them in financial decision making.
  6. Prepare cash flow budgets.
  7. Prepare a breakeven analysis for profit planning.
  8. Identify and explain how the actions of the federal government may impact financial decision making.

Communication Courses: 6 cr.

COM309 Professional Writing (3 cr.)

This course provides strategies for developing a clear, concise professional writing style. A variety of writing formats are addressed. Research for professional documents, writing in an electronic environment, and collaborative writing are considered. Voice, style, audience, purpose, the writing process, and strategies for editing and revision are examined in the context of interpersonal and ethical dimensions.

Upon completion of the course, students are expected to be able to do the following:

  1. Write effectively in various forms of professional writing.
  2. Demonstrate writing in a professional environment.
  3. Exhibit a professional voice and writing style.
  4. Effectively incorporate relevant research into professional writing.
  5. Understand and apply the writing process to diverse audiences and purposes.
  6. Effectively incorporate elements of professional document design into print and electronic documents.
  7. Employ professional revision and editing skills.

COM310 Oral Communications (3 cr.)

Communication skills pertinent to organizational settings form the foundation of this course.  Effective methods for design and delivery of oral communication are examined. Other topics include communication styles, effective listening, interpersonal communication skills, dynamics of small group communication and persuasive speaking, all in the context of professional workplace communications.

Upon completion of the course, students are expected to be able to do the following:

  1. Demonstrate effective oral communication skills.
  2. Demonstrate effective and active listening skills.
  3. Recognize and adapt to differing communication styles.
  4. Demonstrate skill in interpersonal communication.
  5. Understand small group dynamics.
  6. Demonstrate persuasive speaking techniques.
  7. Effectively create and utilize graphics or other appropriate media in professional presentations.
  8. Deliver organized, professional informational and persuasive presentations.

Required Capstone: 3 cr.

BU490 Strategic Management Capstone (3 cr.)

This course integrates knowledge and skills developed in a student’s major course of study. Students integrate and apply knowledge and skills acquired throughout their academic programs. Students also demonstrate professional communications via written reports and oral presentations, outline continuing education strategies, and analyze ethical and diversity issues in business organizations.

Upon completion of this course, students are expected to be able to do the following:

  1. Demonstrate critical thinking skills related to their major field of academic study.
  2. Analyze the environmental variables and available resources affecting business-related issues and strategies.
  3. Synthesize various business-related strategies.
  4. Identify management principles relevant for business professionals.
  5. Assess the impact of ethical decisions in various business organizations.
  6. Address diversity in various business environments.
  7. Develop strategies for continuing education in their academic field of study.
  8. Communicate using inclusive methods in a variety of modes.
  9. Recognize current trends in their academic field of study.
  10. Demonstrate interpersonal communication and collaboration skills required in various business settings.

Elective Courses: 6 cr.

Students select two elective courses (6 credits).  Elective course options include any 300 or 400-level Business (BU), Human Resource Management (HR), Management (MG), or Marketing (MK) courses.  Marketing course electives available for students include the following:

MK400 Market Research (3 cr.)

This course covers the fundamentals of the theory and design of market research and the analysis and use of research results in making marketing decisions. Applications of market research for various sizes and types of companies are considered.

Upon completion of this course, students are expected to be able to do the following:

  1. Describe the fundamentals of marketing research and explain the implications for its use in strategic marketing initiatives.
  2. Identify the statistical measurements used in marketing research design, and recognize the types of results that each statistical measurement yield.
  3. Compare and contrast quantitative versus qualitative data analysis and collection methodologies used in marketing research designs.
  4. Develop a marketing research plan, and explain the relevance to the marketing research initiative of each of the plan's components.
  5. Examine the techniques used for reporting marketing research results.
  6. Examine the ethical issues relating to contemporary marketing research efforts.

MK420 Advertising Design (3 cr.)

This course involves the study of art and design used in the marketing of products and services. The principles of artistic composition, color, shape, and form used in commercial art is examined. Emphasis is placed on the need for business professionals to understand the fundamental aesthetic principles of advertising design to help ensure successful promotional campaigns.

Upon completion of this course, students are expected to be able to do the following:

  1. Identify the main design elements used in commercial art.
  2. Discuss how art is used to communicate a commercial message.
  3. Recognize how advertising impacts various psychological states to influence consumer buying behavior.
  4. Analyze the aesthetic components of an effective advertisement.
  5. Examine various creative processes used in advertising design.
  6. Design original commercial advertisements.

MK430 Product Life Cycle Management (3 cr.)

This course focuses on managing products and services throughout their life cycles. Topics include product and service opportunity identification; new product and service innovation, development, design, and idea testing; and development team management. Product and service launching strategies, pricing approaches, and promotional techniques are explored. Also discussed are branding concepts and brand management strategies.

Upon completion of this course, students are expected to be able to do the following:

  1. Examine the processes and strategies used to manage products, product lines, and services throughout the entire course of their life cycles.
  2. Identify product attributes that marketers must consider, including product designs and features, packaging, product variety and quality, and brand names.
  3. Identify service attributes that marketers must consider, including service intangibility, inseparability, and perishability.
  4. Explain how new products and services are developed and tested, and discuss how product development teams play an integral role in bringing these offerings to market.
  5. Examine product and service branding strategies, and discuss the importance of branding for establishing a competitive advantage.
  6. Evaluate various product development strategies to include line extensions, brand extensions, and multibranding.
  7. Recognize the pricing and promotional approaches used in product management initiatives.

MK441 Professional Selling Strategies (3 cr.)

This course covers the theory and practice of selling products and services. Approaches to professional selling are reviewed, with the application of selling and customer relationships skills emphasized. Topics covered include the theories and practices of customer prospecting and approach, determining customer wants and needs, sales presentation, overcoming objections, closing the sale, and sales territory management. Also reviewed are communications skills and techniques needed for developing relationships and negotiating sales transactions. Finally, the legal and ethical issues pertaining to contemporary selling are covered. 

Upon completion of this course, students are expected to be able to do the following:

  1. Describe the selling process and the business relationships within this process.
  2. Describe the various sales prospecting methods and importance of prospecting.
  3. Appraise the different sales presentation methods and when to use them.
  4. Demonstrate business negotiations as part of the sales presentation.
  5. Explain the importance of verbal and nonverbal communication during the sales process.
  6. Differentiate between the major prospect objection categories and how to handle objections from each category.
  7. Examine the elements of a successful sales close and the ability to construct a multiple close sequence.
  8. Explain the importance of properly handling customers' complaints in a professional manner.
  9. Examine the ethical responsibilities of sales people when dealing with national and international customers.
  10. Recognizing the importance of managing one's own time, territory, and sales career.

MK442 Sales Management (3 cr.)

This course examines the process of managing sales representatives, accounts, and resources in the context of the legal, ethical, and global business environment. It covers the sales force recruiting and hiring process; approaches to sales force training, compensation, and motivation; techniques used in sales forecasting; and approaches to establishing and managing sales territories. Strategies for managing resources and measuring sales goals are also explored.

Upon completion of this course, students are expected to be able to do the following:

  1. Identify the elements that make up an organization's sales function, and explain how sales operations support organizational goals and strategic marketing initiatives.
  2. Describe the role of sales managers and the scope of sales management activities.
  3. Review the methods used to recruit sales force candidates, and analyze the ways in which qualified candidates are selected.
  4. Examine the training needs of sales representatives and assess the training approaches used as a means of ensuring sales success.
  5. Identify the skills and strategies used to manage, motivate, and compensate sales force representatives.
  6. Assess the techniques used to create, develop, and manage sales territories, and explain the appropriateness of these techniques under specific situations.
  7. Examine the approaches used for generating new accounts, and identify the methods used to forecast account numbers and sales volumes.
  8. Discuss the legal and ethical issues pertaining to corporate sales activities, and explain what influences ethical selling behaviors and sales management practices.


Paul Christensen, M.B.A.,Ed.D.

Graduate School of Business and Technology - Assistant Dean

Brother Louis Hall, BLH245

Campus Box: # 28

(612) 728-5148

John Ebert, M.S.

Geographic Information Science - Associate Professor, Program Director, MS GIS

Brother Louis Hall, BLH227

Campus Box: # 10

(507) 457-6961

John Ebert M.S.
Deborah Rogers, M.B.A.

Marketing - Adjunct Assistant Professor

Carie Statz, M.A.

BS in Marketing Program - Adjunct Associate Professor

(651) 423-8622

Andrew Thraen, M.B.A.

BS Sales and Marketing - Adjunct Program Assistant Professor

(763) 439-5659

Frances Trice, Ph.D.

BS in Marketing Program - Adjunct Associate Professor

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