marketing

Marketing Major

The Saint Mary’s marketing major prepares students for a variety of careers in advertising, marketing management, marketing research, or sales. 

Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services, and ideas in a global marketplace.

Are you an adult looking to finish your bachelor's degree? Please visit our bachelor's completion program page.

Career Options

Advertising, marketing, and public relations managers; buyers and purchasers; management; consultants; market and survey researchers; sales supervisors; top executives

High School Preparation

Business; Calculus; Computer Applications; English; Macroeconomics; Microeconomics; Psychology; Statistics

Enhance Your Experience

Students who major in marketing oftentimes pursue a double major or minor in strategic communication, digital graphic design, or public relations

Degree Requirements

A. All of the following:

AC222 Accounting Concepts (3 cr.)

This course provides an introduction to accounting with an emphasis on the interpretation and use of accounting information for effective business decision-making. The course employs an "information user/managerial approach" rather than an "information preparer approach." Students are introduced to the accounting system, financial statement analysis, and quantitative managerial accounting techniques.

BU243 Business Computer Applications (3 cr.)

This course provides in-depth coverage of Microsoft Excel and Access in the context of business applications. Excel topics include formulas and functions, charting, large datasets, pivot tables and what-if analysis. Access topics include relational database concepts, database design, basic query construction, and report generation. This course combines on-line and hands-on learning.

BU285 International Business Environment (3 cr.)

An introduction to the international business environment, including cultures, ethics, economics, geography, and legal systems, associated with our global society. The course serves as a foundation for international business majors and as a survey course for other business majors.

BU312 Business Law I (3 cr.)

This survey course is designed to introduce students to the study of law through a review of its historical origins, the various sources of the law and the practical context in which laws are applied. Particular attention is given to areas of law which are relevant to today's business environment; for example, torts, contracts, agency and sales.

BU452 Strategic Management (3 cr.)

This capstone course in business develops students' understanding of strategic decision-making through integrative use of business knowledge from each of the major functional areas in business. Extensive use of decision cases is made to address such issues as: What is strategy?, Who makes it?; What are the basic strategic options of a firm?; How is the business environment analyzed for strategic purposes? Highlights of the course include a business case competition and computer simulation.

EC261 Principles of Microeconomics (3 cr.)

A traditional introduction to the principles of microeconomics, concentrating on behavior of the household and the firm. The course analyzes factors determining prices, production and allocation of economic resources. Current issues are emphasized.

EC262 Principles of Macroeconomics (3 cr.)

A traditional introduction to the principles of macroeconomics, concentrating on how aggregate levels of economic activity are determined. The course analyzes macroeconomic policies and economic issues such as problems of unemployment and inflation. Current issues are emphasized.

FN341 Corporate Finance (3 cr.)

The goal of corporate financial management is to maximize the wealth of the stockholders. Decisions regarding risk and return, the management of current assets and current liabilities, and capital budgeting are examined in view of this goal. Students are also introduced to the stock market and other financial institutions and systems.

MG219 Principles of Management (3 cr.)

This first course in management stresses an understanding of the management functions as an integral part of the business organization. Attention is given to planning, leading, organizing, controlling and other aspects of the managerial process.

MK217 Principles of Marketing (3 cr.)

This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing.

PH362 Business Ethics (3 cr.)

The course examines critically the major ethical or moral theories that are at the basis of decision making in the complex area of contemporary behavior we know as "the business world." It is recommended for business majors.

B. Mathematics: one of the following

Please note: Students may take either M148 and M149, or M145 or M151

M145 Finite Mathematics (3 cr.)

This course provides an introduction to noncalculus mathematical modeling methods prevalent in business. Topics include: matrix methods, systems of linear equations and inequalities, linear programming by the geometric method and by the simplex method, and the mathematics of finance.

M148 Calculus I with Precalculus (part 1) (4 cr.)

This course, followed by M149, provides a two-semester sequence that covers the material of M151 along with built-in coverage of precalculus topics. Topics in M148 include: solving equations, functions, classes of functions (polynomial, rational, algebraic, exponential, logarithmic), right triangle trigonometry, angle measure, limits and continuity, derivatives, rules for derivatives. Credit is not granted for this course and M151 or courses equivalent to college algebra and college trigonometry.

M149 Calculus I with Precalculus (part 2) (4 cr.)

This course completes the two-semester sequence that begins with M148, and together with M148 provides a two-semester sequence that covers the material of M151 along with built-in coverage of precalculus topics. Topics in M149 include: trigonometric and inverse trigonometric functions, rules for derivatives, applications of derivatives, and definite and indefinite integrals. Credit is not granted for this course and M151.

M151 Calculus I (4 cr.)

This course provides an introduction to the differential and integral calculus. Topics include: the concepts of function, limit, continuity, derivative, definite and indefinite integrals, and an introduction to transcendental functions. Credit is not granted for this course and M148 and M149.

C. All of the following:

MK352 Digital and Social Analytics (3 cr.)

This course will cover the basic and commonly used statistical concepts used for digital information and social media analytics.  It will proved a study of the theory and implementation of different online digital information, social media, search engine optimization (SEO), and search engine marketing (SEM) analytics.  The course will examine methods that have emerged from digital information and media prove to be of value in recognizing patterns and decision-making activities.  Data visualization and date file access will also be part of the course.  We will survey online software and students will have an opportunity for hands-on analysis.

MK360 Consumer Behavior (3 cr.)

The contributions of the social and behavioral sciences in understanding, evaluating, researching, and predicting the behavior of the consumer are presented. Application of consumer behavior theories and techniques to business and marketing situations are explored and discussed.

MK371 Professional Selling and Sales Management (3 cr.)

The selling component of this course involves learning selling concepts and the communications skills needed to apply them. Topics include prospecting, approaching the customer, determining customer wants and needs, making the sales presentation, overcoming objections, and closing the sale. The management component of the course involves recruiting and hiring, training, determining sales territories, sales forecasting, compensation schemes motivation, and management of sales force.

MK372 Advertising and Promotions (3 cr.)

This course examines the role of advertising and promotions in influencing target markets. Topics include planning an integrated marketing communication campaign, media planning and selection, creative concept development, measuring advertising effectiveness, determining advertising budgets, and uses of promotional tools to meet objectives.

MK411 Marketing Research (3 cr.)

This course is designed to provide an understanding of marketing research theory and practice. The aim is to present market research as a managerial tool with a decision-making orientation. The principles of marketing research are presented in a pragmatic "how-to-do-it" fashion. Learning is augmented by work on marketing research projects for businesses or other organizations whenever possible.

MK434 Marketing Management (3 cr.)

This course integrates the major marketing concepts and is the capstone marketing course. Emphasis is on the student's ability to identify and analyze marketing problems, analyze marketing data, develop solutions, and recommend a course of action. A simulation is used to present marketing problems and situations requiring students to apply principles and concepts to real-world problems.