Helping adults complete their bachelors degrees
The Bachelor of Science in Marketing (BSM) program is designed to provide students with the theoretical, practical, technical, and ethical foundation needed for success in a variety of marketing careers. The program also focuses on the issues and trends relevant to marketing efforts in the 21st-century.
The Bachelor of Science in Marketing program:
- Takes a global approach to understanding marketing theory and practice in the 21st-century
- Addresses key processes in the planning and executing of marketing activities aimed at creating exchanges that satisfy both customer and organizational objectives
- Emphasizes the understanding and use of technology and digital media as integral to the success of contemporary marketing strategies
- Examines the use of marketing theory to enact social change and conduct business in an ethical manner in alignment with Lasallian values
In-class and Online
A significant percentage of coursework is delivered via a blended format. Each of the core courses plus the final Capstone course comprise both in-class and online sessions. The in-class sessions provide students the opportunity to work with colleagues and faculty face-to-face. The online sessions provide students with the convenience of not needing to be on campus, plus the learning opportunities afforded in an online environment.
Locations & Admission Contacts
This program is offered at the following locations. Please contact the Admission Advisor that works in your respective geographic area and/or your community college.
Considering a graduate degree?
Take a look at our Master of Business Administration and our Master of Science in Project Management programs.
