Helping adults complete their bachelors degrees
The Bachelor of Science in Sales & Marketing program is designed to provide students with the theoretical, practical, technical, and ethical foundation needed for success in a variety of sales and marketing careers. In addition, the program focuses on the issues and trends relevant to sales and marketing efforts in the 21st-century.
The Bachelor of Science in Sales & Marketing program:
- Takes a global approach to understanding marketing theory and practice in the 21st-century
- Provides the sales curriculum needed by persons in this profession
- Addresses key processes in the planning and executing of marketing activities aimed at creating exchanges that satisfy both customer and organizational objectives
- Emphasizes the understanding and use of technology and digital media as integral to the success of contemporary marketing strategies
- Examines the use of marketing theory to enact social change and conduct business in an ethical manner in alignment with Lasallian values
- Provides the opportunity to become an SMEI Certified Professional Salesperson
In-class and Online
A significant percentage of coursework is delivered via a blended format. Each of the core courses plus the final Capstone course comprise both in-class and online sessions. The in-class sessions provide students the opportunity to work with colleagues and faculty face-to-face. The online sessions provide students with the convenience of not needing to be on campus, plus the learning opportunities afforded in an online environment.
Locations & Admission Contacts
This program is offered at the following locations. Please contact the Admission Advisor that works in your respective geographic area and/or your community college.
Considering a graduate degree?
Take a look at our Master of Business Administration and our Master of Science in Project Management programs.
