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B.S. in Sales & Marketing

Even the best products can be unsuccessful if their value is not understood by consumers. Sales and marketing professionals are the people who help add value to the marketing exchange process by transforming products and services into market offerings that meet the needs of consumers.

With a Bachelor of Science in Sales and Marketing, you’ll gain the practical, theoretical, technological, and ethical foundations that will propel you to success in a variety of careers in the field. Saint Mary’s continually adapts its program to address relevant issues in today’s sales and marketing environment. The program focuses on:

  • Sales curriculum needed by persons in this profession
  • A global approach to understanding marketing theory and practice in the 21st century
  • The awareness and use of technology and digital media
  • Key processes in the planning and executing of marketing activities aimed at creating exchanges that satisfy both customer and organizational needs
  • The use of marketing theory to enact social change and conduct business in an ethical manner in alignment with Lasallian values

In-class and Online

A significant percentage of coursework is delivered via a blended format. Each of the core courses plus the final Capstone course comprise both in-class and online sessions. The in-class sessions provide students the opportunity to work with colleagues and faculty face-to-face. The online sessions provide students with the convenience of not needing to be on campus, plus the learning opportunities afforded in an online environment.

Degree Requirements

Considering a graduate degree?


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