Foundations I is a study of the principles and elements of two-and three-dimensional design. It is also an introduction to drawing, color theory, and painting for the professional. The course is conducted in a studio-lecture format.

An introductory study of the principles, tools, and techniques of design for publishing and advertising. It includes a study of typography, designer’s and printer’s vocabulary, and the aesthetics of graphic design. This course is taught on the computer using the most widely used software applications in publishing and printing.

• AR103 Art Foundations I

This is an advanced course which combines the skills acquired in AR243 Photography with the knowledge gained in AR303 Graphic Design I. The course utilizes the scanner, digital cameras, CD’s and the imaging program, Adobe Photoshop, for the creation of new expressions of art.

• AR243 Photography
• AR303 Graphic Design I

This course provides more defined and specific graphic design problems. Emphasis is placed on working with computer applications and pre-press preparation. The student designs a personal portfolio as a final project.

• AR303 Graphic Design I
• AR304 Typography

This course provides an overview of current computer software and applications in Computer Science. Students receive hands on training in computer software covering such areas as: presentation/multimedia, spreadsheets, database, graphics and web page design.

The purpose of this course is to teach students to identify basic and advanced grammatical structures. Students are asked to apply this grammatical knowledge to exercises that require them to edit for grammar and punctuation.

A study of the history, production methods, and social and economic factors of the mass media. This course gives students an understanding of print media, broadcast media and public relations by analyzing the technical development and social impact of media.

Principles and practice in journalistic writing and related skills and theory, including style and conventions of journalistic writing, news judgment criteria, techniques for interviewing, ethical dimensions. Extensive writing in and out of class.

Theory, history, and practice of public relations in society; consideration of public relations programs, the process of influencing public opinion, the responsibilities of the public relations practitioner, ethics of public relations practice, and professional public relations organizations.

• MC111 Introduction to Mass Communication

Practical application of various media communications techniques.

Hands-on experience in identifying, pursuing, and writing news stories; principles and practice in writing various news-story types.

• MC111 Introduction to Mass Communication
• MC201 Reporting I

Exploration of and experience in the professional skills needed to produce news and public relations materials. Includes copy editing, grammar, style and headline writing; organization and structure of texts in news and public relations; computerized editing functions.

• MC111 Introduction to Mass Communication
• MC201 Reporting I

This is an advanced course in which state-of-the-art computer software is integrated with the fundamentals of publishing. Preparing computer files for printing.

• AR403 Graphic Design II

Intensive writing in the forms characteristic of public relations; practice in writing news releases, fact sheets, newsletters, company periodicals, brochures, annual reports, and corporate advertising.

• MC111 Introduction to Mass Communication
• MC201 Reporting I
• MC230 Principles of Public Relations

An examination of units of local and state government and their coverage in the news media; projects designed to familiarize students with the workings of governmental and quasi-governmental agencies.

• MC111 Introduction to Mass Communication
• MC201 Reporting I
• MC301 Reporting II

This course provides students with an understanding of legal and ethical issues involving print and broadcast media and the Internet, including libel, obscenity, invasion of privacy, shielding of sources, freedom of the press, copyright, and government regulation.

• MC111 Introduction to Mass Communication
• MC201 Reporting I

Public relations case studies in various organizations including the application of public relations techniques to representative problems and communication materials for various media are planned and prepared.

• MC111 Introduction to Mass Communication
• MC230 Principles of Public Relations
• MC314 Public Relations Writing

An examination of contemporary ethical situations regarding the media professional’s role in determining guidelines to provide the public with relevant contextual material. Emphasis in this course is placed upon an understanding of the limits and guarantees of the First Amendment, the four major theories of the press and the practice of communications as part of a community.

An opportunity for qualified juniors or seniors to participate in a field experience under the guidance and supervision of competent professionals.

Examinations of specific media-related issues and practices; such courses, when offered, are offered on the basis of student and faculty interest and availability of appropriate faculty to teach those courses.

This first course in management stresses an understanding of the management functions as an integral part of the business organization. Attention is given to planning, leading, organizing, controlling and other aspects of the managerial process.

This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing.

This course examines the role of advertising and promotions in influencing target markets. Topics include planning an integrated marketing communication campaign, media planning and selection, creative concept development, measuring advertising effectiveness, determining advertising budgets, and uses of promotion tools to meet objectives.

• MK217 Principles of Marketing

The nature and foundations of society and the individual, the main forces that strengthen and weaken social groups and the conditions that transform social life is examined in this course.