Marketing Major (51 credits):
The marketing major prepares students for a variety of careers in marketing such as advertising, marketing management, marketing research, or sales. Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services, and ideas in a global marketplace.
A. and B. Business Core
A. All of the following:
AC222 Accounting Concepts
BU285 International Business Environment
BU312 Business Law I
BU341 Corporate Finance
BU452 Strategic Management
CS102 Introduction to Computer Applications
EC261 Principles of Microeconomics
EC262 Principles of Macroeconomics
MG219 Principles of Management
MK217 Principles of Marketing
PH362 Business Ethics
B. Mathematics: one of the following:
M145 Finite Mathematics
M151 Calculus I
M309 Business Calculus
C. All of the following courses:
MK371 Professional Selling and Sales Management
MK372 Advertising and Promotions
MK411 Marketing Research
MK434 Marketing Management
D. Three additional credits approved by the department chair and a department advisor.
MG315 Introduction to Entrepreneurship and Small Business
MK333 Sport Marketing
MK360 Consumer Behavior
MK430 International Marketing
MK460–469 Special Topics in Marketing
MK496/497 Internship: Marketing
An upper division international business course
Foreign study
A course approved by the department chair and a department advisor.
(07-09 Catalog) |
|
|
