The Bachelor of Science in Marketing program is designed to prepare individuals for careers in marketing. The program addresses key processes in planning and executing marketing activities aimed at creating exchanges that satisfy both consumer and organizational objectives. Further, it emphasizes the importance of the value exchange and of a customer-centered strategy.

Program Outcomes

Graduates of the Bachelor of Science program in Marketing are expected to be able to:

1. Develop a marketing plan.
2. Understand the marketing function in the context of organizational management and strategic planning.
3. Apply market research to marketing decisions.
4. Integrate knowledge of consumer buying behavior into market planning.
5. Select appropriate means of influencing target markets.
6. Communicate effectively in a variety of modes.
7. Work effectively with diverse populations.
8. Demonstrate critical thinking skills.
9. Understand the ethical implications of their actions.
10. Continue learning throughout their lives.
11. Demonstrate the general education competencies required for graduation.