Required Marketing Courses

MK300
Marketing Principles (3 cr.)
This course addresses the role of marketing in organizations. It examines the fundamental concepts of marketing including product, price, channels and distribution, and promotion.

MK302
Marketing Ethics (3 cr.)
This course introduces students to the moral and social issues that arise in the marketing profession. It examines implications of how marketing efforts impact consumers and society. It also examines the legal and regulatory forces that impact how marketers conduct business. Ethical concepts and frameworks used to resolve moral dilemmas are presented.

MK305
Consumer Behavior (3 cr.)
Prerequisite: MRK300 This course explores both individual and business consumer buying behavior and the elements that influence these behaviors. It considers the contributions of the behavioral sciences in understanding buying behavior and the use of research data in planning and executing marketing efforts.

MK310
Promotion & Communication (3 cr.)
This course examines various tools of promotion and communication. Topics include advertising, use of Internet and e-commerce, sales promotions, sponsorship, and public relations. Message development and communication approaches for various types of promotion are discussed. Regulation of and ethical issues related to promotions are also considered.

MK400
Market Research (3 cr.)
Prerequisite: BU403, MK300 This course covers the fundamentals of the theory and design of market research and the analysis and use of research results in making marketing decisions. Applications of market research for various sizes and types of companies are considered.

MG490
Bachelor of Science Capstone (3 cr.)
Prerequisite: All other requirements of the program
This course integrates knowledge and skills developed in previous courses and provides an opportunity to apply them to a selected topic. Each student selects an issue currently confronting the field of study or profession, clearly defines the issue using appropriate references and resources, and creates a paper and presentation which addresses the issue. The topic must be suitable for formal presentation to a business or professional organization and the student will present the completed work to classmates.

MK315
Principles of Selling (3 cr.)
This course covers the theory and practice of selling products and services. Topics include prospecting, approaching the customer, determining customer wants and needs, sales presentation, overcoming objections, and closing the sale.

MK440
Business Sales (3 cr.)
This course covers the theory and practice of selling products and services to businesses. It considers its similarities to and differences from consumer sales in terms of mix, buyer behavior and the buyer-seller relationship. It addresses the legal, political and ethical elements of business sales.

MK442
Sales Management (3 cr.)
This course examines the process of managing accounts and sales resources in the context of the legal, ethical and global business environment. It covers the recruiting and hiring process, training, determining sales territories, sales forecasting, methods of compensation and motivation, and control over the sales force.

MK444
Customer Service & Communications (3 cr.)
This course addresses the importance of customer-centered sales and marketing. It considers methods of building and maintaining lasting relationships with customers, designing effective communications with them and using technology to support customer service.

Required Management Courses

BU407
Financial Management (3 cr.)
The focus of this course is on understanding theory and practice of financial management of organizations. Topics include financial statement analysis, time value of money, asset evaluation, acquisition, asset and liability management, and cash flow budgeting.

BU403
Applied Statistics (3 cr.)
This course presents the theory and procedures of data analysis. Students are taught basic measurement principles, measures of central tendency and dispersion, simple probability, data display, and an overview of statistical inference.

MK405
International Marketing (3 cr.)
This course addresses the development of marketing strategies based on differing economic, social, and cultural environments. Emphasis is placed on problems and practices of managing international marketing activities. Topics include alternative ways of marketing internationally, international marketing research, product adaptations, distribution channels within foreign markets, and international promotions.

MK410
Electronic Marketing (3 cr.)
This course covers the fundamentals of electronic commerce as a channel for the distribution of goods and services. It examines electronic marketing models for product, price, promotion, distribution, and communications and relationship management.

MK420
Advertising (3 cr.)
This course examines the role of advertising in influencing target markets. Topics include planning an advertising campaign, media planning and selection, measuring advertising effectiveness, determining advertising budgets, and uses of advertising for different markets.

MK430
Product Management
This course focuses on managing products and services throughout the life cycle. Topics include innovation, opportunity identification, design, development, development team management, testing, pricing, product launch and ongoing product promotion. Branding concepts and brand management are also discussed.

CM309
Professional Writing (3 cr.)
This writing course provides strategies for developing a clear, concise writing style. Students organize, write, and edit a variety of material pertinent to professional situations.

CM310
Oral Communications (3 cr.)
Communication skills pertinent to organizational settings form the foundation of this course. Students practice a methodology for speech design and delivery, interpersonal communication skills, networking skills, and effective meeting strategies.