MC111 Introduction to Mass Communication 3 credits
A study of the history, production methods, and social and economic factors of the mass media. This course gives students an understanding of print media, broadcast media and public relations by analyzing the technical development and social impact of media.
MC201 Reporting I 3 credits
Principles and practice in journalistic writing and related skills and theory, including style and conventions of journalistic writing, news judgment criteria, techniques for interviewing, ethical dimensions. Extensive writing in and out of class. Prerequisites: keyboard fluency and either E120 or E220.
MC230 Principles of Public Relations 3 credits
Theory, history, and practice of public relations in society; consideration of public relations programs, the process of influencing public opinion, the responsibilities of the public relations practitioner, ethics of public relations practice, and professional public relations organizations. Prerequisite: MC111.
MC298 Field Exploration 1–3 credits
Practical application of various media communications techniques. Prerequisite: consent of mass communications coordinator.
MC301 Reporting II 3 credits
Hands-on experience in identifying, pursuing, and writing news stories; principles and practice in writing various news-story types. Prerequisites: MC111, MC201, or consent of instructor.
MC308 Editing 3 credits
Exploration of and experience in the professional skills needed to produce news and public relations materials. Includes copy editing, grammar, style and headline writing; organization and structure of texts in news and public relations; computerized editing functions. Prerequisites: MC111and MC201. Students who take MC201 and MC301 must take them prior to, not concurrently with, MC308 unless permission is granted by instructor of MC308.
MC312 Electronic Prepress Publishing Systems 3 credits
This is an advanced course in which state-of-the-art computer software is integrated with the fundamentals of publishing. Preparing computer files for printing. Prerequisite: AR403 or consent of instructor.
MC314 Public Relations Writing 3 credits
Intensive writing in the forms characteristic of public relations; practice in writing news releases, fact sheets, newsletters, company periodicals, brochures, annual reports, and corporate advertising. Prerequisites: MC111, MC201, and MC230.
MC331 Reporting Governmental Affairs 3 credits
An examination of units of local and state government and their coverage in the news media; projects designed to familiarize students with the workings of governmental and quasi-governmental agencies. Prerequisites: MC111, MC201, and MC301.
MC400 Public Relations Research 3 credits
This course will provide students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students will learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects. This course is usually taken in the junior or senior year, but must be taken prior to enrollment in MC443. Prerequisites: Prerequisites: MC230 and ST132.
MC443 Case Studies in Public Relations 3 credits
Public relations case studies in various organizations including the application of public relations techniques to representative problems and communications materials for various media are planned and prepared. Prerequisites: MC111, MC230, MC314, and junior or senior standing.
MC488 Contemporary Issues in Mass Communication 3 credits
An examination of contemporary ethical situations regarding the media professional’s role in determining guidelines to provide the public with relevant contextual material. Emphasis in this course is placed upon an understanding of the limits and guarantees of the First Amendment, the four major theories of the press and the practice of communications as part of a community. Prerequisite: junior or senior standing.
MC497 Internship: Media Communications 1–17 credits
An opportunity for qualified juniors or seniors to participate in a field experience under the guidance and supervision of competent professionals. Prerequisite: consent of mass communications coordinator.
MC498 Special Topics in Media Communications 1–3 credits
Examinations of specific media-related issues and practices; such courses, when offered, will be offered on the basis of student and faculty interest and availability of appropriate faculty to teach those courses. |
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