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The Bachelor of Science in Marketing program is designed to prepare individuals for careers in marketing. The program addresses key processes in planning and executing marketing activities aimed at creating exchanges that satisfy both consumer and organizational objectives. Further, it emphasizes the importance of the value exchange and of a customer-centered strategy.
Program Outcomes
Graduates of the Bachelor of Science program in Marketing are expected to be able to:
- Develop a marketing plan.
- Understand the marketing function in the context of organizational management and strategic planning.
- Apply market research to marketing decisions.
- Integrate knowledge of consumer buying behavior into market planning.
- Select appropriate means of influencing target markets.
- Communicate effectively in a variety of modes.
- Work effectively with diverse populations.
- Demonstrate critical thinking skills.
- Understand the ethical implications of their actions.
- Continue learning throughout their lives.
- Demonstrate the general education competencies required for graduation.
Degree Requirements
A minimum of 122 semester credits is required for graduation with the bachelor of science degree from Saint Mary’s University. All students must meet the 10 general education competencies. A minimum of 36 credits is required to complete the B.S. in Marketing program.
Required Marketing Courses 15 cr.
Required Business Courses 6 cr.
Required Capstone Course 3 cr.
Required Communications Courses 6 cr.
Electives Courses 6 cr.
Total 36 cr.
Required Marketing Courses: 15 cr.
MK300 Marketing Principles 3 cr.
MK302 Marketing Ethics 3 cr.
MK305 Consumer Behavior 3 cr.
MK310 Promotion & Communication 3 cr.
MK400 Market Research 3 cr.
Required Business Courses: 6 cr.
BU403 Applied Statistics 3 cr.
BU407 Financial Management 3 cr.
Required Capstone Courses: 3 cr.
MG490 Bachelor of Science Capstone 3 cr.
Required Communications Courses: 6 cr.
CM309 Professional Writing 3 cr.
CM310 Oral Communications 3 cr.
Electives Courses: 6 cr.
MK315 Principles of Selling 3 cr.
MK405 International Marketing 3 cr.
MK410 Electronic Marketing 3 cr.
MK420 Advertising 3 cr.
MK430 Product Management 3 cr.
MK440 Business Sales 3 cr.
MK442 Sales Management 3 cr.
MK444 Customer Service & Communications 3 cr.
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