This course provides an introduction to accounting with an emphasis on the interpretation and use of accounting information for effective business decision-making. The course employs an “information user/managerial approach” rather than an “information preparer approach.” Students are introduced to the accounting system, financial statement analysis, and quantitative managerial accounting techniques.

Prerequisite: mathematics competency.

This first course in management stresses an understanding of the management functions as an integral part of the business organization. Attention is given to planning, leading, organizing, controlling and other aspects of the managerial process.

Prerequisite: mathematics competency.

The course provides a strategic business perspective of sport and facility management. It includes the essentials of facility planning, design, and construction in addition to facility operations, systems, and maintenance. The course addresses financial and legal issues involved in managing a sport or entertainment facility.

Prerequisites: AC222, MG219, and MK217.

This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing.

Prerequisite: mathematics competency.

The course provides a strategic business perspective of sport and entertainment marketing. It includes the essentials of sport marketing including research, segmentation, product development, pricing, licensing, sponsorship, and communication channels such as advertising, sales promotion, and publicity.

Prerequisite: MK217.