A study of the history, production methods, and social and economic factors of the mass media. This course gives students an understanding of print media, broadcast media and public relations by analyzing the technical development and social impact of media.

Principles and practice in journalistic writing and related skills and theory, including style and conventions of journalistic writing, news judgment criteria, techniques for interviewing, ethical dimensions. Extensive writing in and out of class.

Offered spring semester only. Prerequisites: keyboard fluency and either E120 or E220.

Theory, history, and practice of public relations in society; consideration of public relations programs, the process of influencing public opinion, the responsibilities of the public relations practitioner, ethics of public relations practice, and professional public relations organizations.

Offered spring semester only. Prerequisite: MC111.

Intensive writing in the forms characteristic of public relations; practice in writing news releases, fact sheets, newsletters, company periodicals, brochures, annual reports, and corporate advertising.

Offered fall semester only. Prerequisites: MC111, MC201 and MC230.

This course provides students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects.

This course is usually taken in the junior or senior year, but must be taken prior to enrollment in MC443. Offered fall semester only. Prerequisites: MC230 and ST132.

Public relations case studies in various organizations including the application of public relations techniques to representative problems and communication materials for various media are planned and prepared.

Offered spring semester only. Prerequisites: MC111, MC230, MC314, and junior or senior standing.