Why public relations?
Public Relations minors learn how to manage and promotoe the public images of people, businesses and organizations. Students also gain the "people skills" necessary to be successful in many and varied careers, making it a minor that pairs well with numerous areas of study.
Goes great with:
- Criminal Justice - Corrections track
- Criminal Justice - Law Enforcement track
- Graphic Design
- Human Resource Management
- Human Services
- Pastoral & Youth Ministry
- Political Science - American/International Politics track
- Political Science - Public Administration/Policy track
- Social Science
- Sport Management
- Theatre Arts
This minor is not available to students majoring in Electronic Publishing, Public Relations or Journalism.
(From the 2011-13 Catalog)
A. All of the following:
A study of the history, production methods, and social and economic factors of the mass media. This course gives students an understanding of print media, broadcast media and public relations by analyzing the technical development and social impact of media.
Principles and practice in journalistic writing and related skills and theory, including style and conventions of journalistic writing, news judgment criteria, techniques for interviewing, ethical dimensions. Extensive writing in and out of class.
Offered spring semester only. Prerequisites: keyboard fluency and either E120 or E220.
Theory, history, and practice of public relations in society; consideration of public relations programs, the process of influencing public opinion, the responsibilities of the public relations practitioner, ethics of public relations practice, and professional public relations organizations.
Offered spring semester only. Prerequisite: MC111.
Intensive writing in the forms characteristic of public relations; practice in writing news releases, fact sheets, newsletters, company periodicals, brochures, annual reports, and corporate advertising.
Offered fall semester only. Prerequisites: MC111, MC201 and MC230.
This course provides students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects.
This course is usually taken in the junior or senior year, but must be taken prior to enrollment in MC443. Offered fall semester only. Prerequisites: MC230 and ST132.
Public relations case studies in various organizations including the application of public relations techniques to representative problems and communication materials for various media are planned and prepared.
Offered spring semester only. Prerequisites: MC111, MC230, MC314, and junior or senior standing.
|Social Science Chair||Mass Communication Program Coordinator|
|David Lynch, Ph.D.
Saint Mary's University of Minnesota
700 Terrace Heights #1430
Winona, MN 55987-1399
(800) 635-5987, Ext. 1526
Dean Beckman, M.S.