Public Relations Sample Schedule/Paradigm A 4-year plan to complete your Public Relations major+ More The major paradigm offered below is an optimal pathway to completion of the major. However, several factors affect a student's ability to follow this specific pathway, including timing of a student's decision to major, course availability, course demand, course scheduling conflicts, and faculty availability. Therefore, a student should expect that he/she will not likely follow this specific pathway to completion of the major. A student may use the paradigm as a resource and preparation guide, but a student's academic advisor is the best resource for planning course schedules. Freshman Year - Fall LCT140 First Year Seminar 3 E120 English Composition 3 AR103 OR Art Foundations I General Education Content Area 3 COM111 OR Introduction to Mass Communication General Education Content Area 3 COM101 OR Public Speaking General Education Content Area 3 Gen.Ed.Content Area/Oral Communication Req. 3-4 Credits: 15-16 Freshman Year - Spring AR103 OR Art Foundations I General Education Content Area 3 COM111 OR Introduction to Mass Communication General Education Content Area 3 COM101 OR Public Speaking General Education Content Area 3 General Education Content Area 3-4 General Education Content Area 3-4 Credits: 15-17 Sophomore Year - Fall LCT200 Perspectives (may be taken spring semester) 3 ID160 Artscore 2 AR303 Graphic Design I 3 General Education Content Area 3 General Education Content Area 3 Elective 3 Credits: 17 Sophomore Year - Spring COM230 Principles of Public Relations 3 COM201 Reporting I 3 E295 Practical Grammar 2 General Education Content Area 3 General Education Content Area 3 Elective 3 Credits: 17 Junior Year - Fall LCT375 Global Issues (may be taken spring semester) 3 COM314 Public Relations Writing 3 COM301 Reporting II 3 General Education Content Area 3 General Education Content Area 3-4 Credits: 15-16 Junior Year - Spring COM308 Editing 3 COM350 Digital Communication Strategies 3 Elective 3 Elective 3 Elective 3 Credits: 15 Senior Year - Fall LCT475 Capstone (may be taken spring semester) 3 COM400 Public Relations Research (3 credits minimum) 3 COM496 Internship 1-17 COM488 Contemporary Issues in Media 3 Elective 3 Credits: 13+ Senior Year - Spring COM443 Case Studies in Public Relations 3 COM496 Internship (if not taken in Fall) 1-17 Elective 3 Elective 3 Elective 3 Credits: 13+ It is the responsibility of the student to complete all major and university requirements. Please refer to the university catalog for additional information regarding this major. Course title and content is subject to change. Not all courses are offered each semester or year. Please consult with your major advisor for the most current information. Students enrolled in the Lasallian Honors Program should consult the program director for the appropriate sequence of courses. Course descriptions + More (From the 2011-13 Catalog) The following courses are required for graduation. A. Mass Communication Core All of the following: AR103 - Art Foundations I (3 credits) Art Foundations I is a study of the principles and elements of two- and three-dimensional design. It is also an introduction to drawing, color theory, and painting for the professional. The course is conducted in a studio-lecture format. AR203 - Graphic Design I (3 credits) Graphic Design I offers an introductory study of the principles, tools, and techniques of design for publishing and advertising. It includes a study of typography, designer and printerﾒs vocabulary, and the aesthetics of graphic design. This course is taught on the computer using the most widely used software applications in publishing and printing. Prerequisite: AR103. COM111 - Introduction to Mass Communication (3 credits) A study of the history, production methods, and social and economic factors of the mass media. This course gives students an understanding of print media, broadcast media and public relations by analyzing the technical development and social impact of media. Typically offered fall and spring semesters. COM308 - Editing (3 credits) Exploration of and experience in the professional skills needed to produce news and public relations materials. Includes copy editing, grammar, style and headline writing; organization and structure of texts in news and public relations; computerized editing functions. Offered spring semester only. Prerequisites: COM111 and COM201. Students who take COM201 and COM301 must take them prior to, not concurrently with, COM308 unless permission is granted by instructor of COM308. COM350 - Digital Communication Strategies (3 credits) This course will cover tactical and strategic implementation of digital media-including social networking, podcasting, blogging, multimedia storytelling and editing, and other context creation platforms. Typically offered fall and spring semesters. COM496/497 - Internship: Communication (1-17 credits) An opportunity for qualified juniors or seniors to participate in a field experience under the guidance and supervision of competent professionals. Prerequisite: consent of advisor and internship coordinator. E295 - Practical Grammar (2 credits) The purpose of this course is to teach students to identify basic and advanced grammatical structures. Students are asked to apply this grammatical knowledge to exercises that require them to edit for grammar and punctuation. Offered spring semester. Prerequisite: E120 or equivalent. B. All of the following: COM230 - Principles of Public Relations (3 credits) Theory, history, and practice of public relations in society; consideration of public relations programs, the process of influencing public opinion, the responsibilities of the public relations practitioner, ethics of public relations practice, and professional public relations organizations. Offered spring semester only. Prerequisite: COM111 COM301 - Reporting II (3 credits) Hands-on experience in identifying, pursuing, and writing news stories; principles and practice in writing various news-story types. Offered fall semester only. Prerequisites: COM111 and COM201 COM314 - Public Relations Writing (3 credits) Intensive writing in the forms characteristic of public relations; practice in writing news releases, fact sheets, newsletters, company periodicals, brochures, annual reports, and corporate advertising. Offered fall semester only. Prerequisites: COM111, COM201, and COM230. COM400 - Public Relations Research (3 credits) This course provides students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects. This course is usually taken in the junior or senior year, but must be taken prior to enrollment in COM443. Offered fall semester only. Prerequisites: COM230 and ST132. COM443 - Case Studies in Public Relations (3 credits) Public relations case studies in various organizations including the application of public relations techniques to representative problems and communication materials for various media are planned and prepared. Offered spring semester only. Prerequisites: COM111, COM230, COM314, and junior or senior standing. C. Three credits selected from the following: AR288 - Web Design I (3 credits) Web Design I is a course team taught by instructors from each of the Math/Computer Science and Art and Design departments. Students work together in teams, referencing the way most interactive web based work is created in a professional context. Students will explore and create several major projects working in a group format with a range of technologies, including creating an ap, a mobile site, and an integrated mobile shopping cart feature. Prerequisites: AR103 and AR203 AR315 - Graphic Design II (3 credits) Graphic Design II provides more defined and specific graphic design problems. Emphasis is placed on working with computer applications, branding, packaging design, and the creation of a personal portfolio. Prerequisites: AR203 and AR304. COM331 - Reporting Governmental Affairs (3 credits) An examination of units of local and state government and their coverage in the news media; projects designed to familiarize students with the workings of governmental and quasi-governmental agencies. Offered spring semester only. Prerequisites: COM111, COM201, and COM301 COM410 - Media Law (3 credits) This course provides students with an understanding of legal and ethical issues involving print and broadcast media and the Internet, including libel, obscenity, invasion of privacy, shielding of sources, freedom of the press, copyright, and government regulation. This course must be taken in the junior or senior year. Offered fall semester only. Prerequisites: COM111 and COM201 COM498 - Special Topics in Communication (1-3 credits) Examinations of specific communications-related issues and practices; such courses, when offered, are offered on the basis of student and faculty interest and availability of appropriate faculty to teach those courses. CS102 - Business Computer Applications (3 credits) This course provides in-depth coverage of Microsoft Excel and Access in the context of business applications. Excel topics include formulas and functions, charting, large datasets, pivot tables and what-if analysis. Access topics include relational database concepts, database design, basic query construction, and report generation. This course combines on-line and hands-on learning. Prerequisite: AC222 for business majors. MG219 - Principles of Management (3 credits) This first course in management stresses an understanding of the management functions as an integral part of the business organization. Attention is given to planning, leading, organizing, controlling and other aspects of the managerial process. Prerequisite: mathematics competency. MK217 - Principles of Marketing (3 credits) This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing. Prerequisite: mathematics competency. MK372 - Advertising and Promotions (3 credits) This course examines the role of advertising and promotions in influencing target markets. Topics include planning an integrated marketing communication campaign, media planning and selection, creative concept development, measuring advertising effectiveness, determining advertising budgets, and uses of promotional tools to meet objectives. Prerequisite: C grade or higher in MK217. S110 - Sociological Imagination (3 credits) The nature and foundations of society and the individual, the main forces that strengthen and weaken social groups and the conditions that transform social life are examined in this course. Offered every semester. Communication Elective Courses COM201 - Reporting I (3 credits) Principles and practice in journalistic writing and related skills and theory, including style and conventions of journalistic writing, news judgment criteria, techniques for interviewing, ethical dimensions. Extensive writing in and out of class. Offered spring semester only. Prerequisites: Either E120 or E220. COM298 - Field Exploration (1-3 credits) Practical application of various media communications techniques. Prerequisite: consent of Chair. COM488 - Contemporary Issues in Mass Communication (3 credits) An examination of contemporary ethical situations regarding the media professionalﾒs role in determining guidelines to provide the public with relevant contextual material. Emphasis in this course is placed upon an understanding of the limits and guarantees of the First Amendment, the four major theories of the press and the practice of communications as part of a community. Offered fall semester only. COM496/497 - Internship: Communication (1-17 credits) An opportunity for qualified juniors or seniors to participate in a field experience under the guidance and supervision of competent professionals. Prerequisite: consent of advisor and internship coordinator.