Using Saint Mary's University's Social Media
Consider using Saint Mary's University's social media outlets before deciding if a separate social media presence for your office or administrative department is necessary.
If you have information you would like posted on our social media sites, fill out a service request form.
If you do decide to create your own social media presence...
Create a plan
Answer these questions: What is the purpose of this site? What is your intended audience? What type of content do you want to share? How often do you have news that needs to be posted?
Someone needs to be the owner of the social media site. This needs to be a person who can dedicate time and resources to maintain it on an ongoing basis.
Do your research
Look at other organizations' social media sites to see how they are doing things. Find out what works and what doesn't. Join or watch discussion groups via LinkedIn or other sites to get and share ideas.
What does success mean to you and how will it be measured for your site?
Contact Ginny Erbe, Interactive Marketing Director (firstname.lastname@example.org or 457-6981), for any questions about starting your own social media site.
|1.||Facebook Profile, Page or Group?|
|There is a difference! Before deciding which you want to start, here are a few key points.|
|2.||Setting up your Facebook Page|
|Both groups and Pages need to be set up with a personal Profile. This Profile is then considered an administrator. Your personal Profile remains completely separate from any Page you are an administrator on.|
|3.||Take ownership of your Facebook Page|
|4.||Keep your eye on the Wall|
|Respond to questions and comments when necessary and in a timely manner.|
|5.||Join the alliance|
- Have your page “Like” all of the other SMU Facebook pages. This makes sharing content easier and increases the potential for each Page to get new likes and to reach a larger audience.
- Assign more than one Page administrator. When the main administrator is out, content may still be added and comments responded to in a timely manner.
- Student-run Pages that represent SMU organizations and/or student clubs should have at least one faculty/staff member listed as an administrator in order to keep continuity as students graduate.
- When posting a link, copy/paste the link into the status field. Facebook will pull up a preview to the link. Delete the link in the status field before submitting your post. This reduces redundancy and provides a clean message, especially if the link is really long.
- When posting a link, you can also change the Headline to the link as well as the text synopsis that comes with it.
- As an administrator, you can post as either yourself or as the Page, make sure you know which identity you are using at all times.
- Posting status updates as the Page puts the post on the wall and on everyone who follows the Page’s newsfeed. Posting as yourself shows up in the right-hand column under “recent posts by others” and will only show up in the newsfeeds of those who are both your friends and followers of the Page.
- To get a larger audience when posting an event, use a Facebook Page, not a Profile. Events are not searchable and if the event is posted through a Profile, only friends of that Profile have easy access to the event. The only way to direct people to an event is with the URL. This is usually ok when emailing or inviting people electronically, but not when trying to place on a printed poster or in a newspaper ad/article. In printed documents, it’s easier to say, visit the (Name of Facebook Page) and click on events.
- Pay attention to trending news/current events
- Be sensitive: If you have generic updates scheduled during a time of national tragedy, take them off the schedule. Either remain silent or extend our thoughts and prayers to whomever/wherever the tragedy happened.
- Be current: If something important and/or popular happens such as the Super Bowl, meteor shower, local news story, etc, talk about it. Ask questions of your audience – what do they think?
Setting Up a Twitter Account
- Go to http://www.twitter.com
- Fill out the form
- Full name – Enter in your real name.
- Email address – you can only have one twitter account per email address
- Username – Twitter will suggest usernames according to what your real name is. You can use their suggestions or you can make something up. There is a character limit on usernames – keep it short.
- Twitter will ask you to start following people to get your account going. If you find a Skip button, go ahead and skip this part. If not, go ahead and follow anyone just to get past this step, you can always unfollow them later.
- Once you get your account going, take the time to go through the settings tools. This is where you can customize your landing page and other preferences.
- Upload a photo for your avatar and complete a brief bio in the Profile section. People are more likely to follow someone with a descriptive bio and a photo avatar.
- When you want to mention another twitter user, use the @ symbol with their username. For example, “Hey, @smumn I love your campus!” This will notify the admin of @smumn that they have been mentioned. It will also provide a link for others to click on that will give more information about @smumn.
- When tweeting use the # symbol when you are talking about a specific topic. For example “I can’t wait for the @smumn Celebration of Scholarship on April 12! #smuscholars.”
- If you want people to use a specific #hashtag for an event, make it known on your event publicity.
- Tell people why they should follow you in your bio - what can they expect to get out of following you?
- Twitter is a broadcast medium - don’t rely on conversation to build reach.
- Share links - direct people back to your website or your news blog.
- Put links about 25% of the way through your tweet – research says that’s the sweet spot for being clicked on and retweeted.
- Don’t talk about yourself all the time – it’s OK to talk about other things, it creates interest.
- Most retweetable words: You, Please, retweet, post, blog, social, free, media, new, help, great, follow, how to, check out
- Least retweetable words: haha, lol, boring, watching, work, home, night, bed, well, sleep, gonna, hey, tomorrow, tired, going, game
- Be active, exciting, and positive. Don’t be boring, dull and negative.
- Don’t worry about tweeting too much – the average life-span of a tweet is about 8 minutes before it gets buried in the feed.
- Space your tweets out throughout the day – experiment with timing.
- Every character counts – be concise. Short, catchy headlines that incite curiosity are best.
- Use a statistics tool such as Hootsuite to keep track of click-throughs on your links.
- Use a URL shortener – Bit.ly will keep track of click-throughs, Hootsuite has a built-in URL shortener and also keeps track of click-throughs.
- There are virtually tons of other Twitter tools to use that will help you manage your twitter account.
- Do not post confidential or proprietary information about Saint Mary's University, students, employees, or alumni. Be aware of Family Educational Rights and Privacy Act (FERPA) regulations.
- Respect copyright and fair use: Give credit where credit is due.
- When using or posting online material that includes direct or paraphrased quotes, thoughts, ideas, photos, or videos, always include citations. Provide a link to the original material if applicable.
- When posting photos of people that are recognizable (full face or profile), make sure you have their permission to post.
- If you identify yourself as a Saint Mary’s University faculty/staff member on your personal social media sites, it should be clear that the views expressed are not necessarily those of the institution.
- We retain the right to hide/delete any comment that is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, hateful, or embarrassing to any other person or entity as determined by Saint Mary’s University of Minnesota in its sole discretion.