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Social Media Guidelines

Social Media Best Practices

Using Saint Mary's University's Social Media 

Consider using Saint Mary's University's social media outlets before deciding if a separate social media presence for your office or administrative department is necessary.

If you have information you would like posted on our social media sites, fill out a service request form

If you do decide to create your own social media presence...

Create a plan
Answer these questions: What is the purpose of this site? What is your intended audience? What type of content do you want to share? How often do you have news that needs to be posted?

Be responsible
Someone needs to be the owner of the social media site. This needs to be a person who can dedicate time and resources to maintain it on an ongoing basis.

Do your research
Look at other organizations' social media sites to see how they are doing things. Find out what works and what doesn't.  Join or watch discussion groups via LinkedIn or other sites to get and share ideas. 

Measure success
What does success mean to you and how will it be measured for your site?

Contact Ginny Erbe, Interactive Marketing Director (verbe@smumn.edu or 457-6981), for any questions about starting your own social media site.

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