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Saint Mary’s adheres to the principle that all persons have equal opportunity and access to admissions, employment, facilities, and all programs and activities of the university regardless of race, color, creed, religion, national origin, gender, sexual orientation, disability, age, marital status, or status with regard to public assistance.

CRM Specialist
Date Posted 08/27/2021
Hiring Status Accepting Applications
Location Winona Campus
Position Responsibilities

Saint Mary’s University of Minnesota is seeking an CRM Specialist to manage the customer relationship management system (CRM), Target X in Salesforce. As a member of the undergraduate Office of Admission team, this role supports key elements of the admission and recruitment process for traditional undergraduate students on the Winona campus. This position is charged with providing excellent user-support, ensuring timely undergraduate admission electronic communication, data accuracy, maintaining existing functionality and annual updates. The CRM Specialist is the go-to person for admissions staff with questions, updates, and Target X-requests. The position reports to the Director of Undergraduate Admission and indirectly assists Information Technology and the Assistant Director of Admission Operations. 

  • In consultation with the Director of Admission, the CRM Specialist is responsible for the writing and publishing of direct email campaigns/messaging for all segments of the undergraduate recruitment funnel. Review campaign statistics and message efficacy. 
  • Provide excellent operational support across Salesforce users with varying levels of technical skills.
  • Update queries and reports as prescribed by Admission and Enrollment Operations leadership to achieve divisional objectives. 
  • Keep reports and report distribution lists up to date. 
  • Assist admissions team with ad-hoc query building and other data requests.  
  • Support the maintenance and improvement of CRM functionality: applications/forms, checklists, review processes, decision releases, events, and preparing Target X for future entry terms.  
  • Assist in the maintenance of CRM data: updating prompt lists, providing enrollment and admission staff with access to the system, auditing and maintaining data tables, assist with proofing, editing, and reconciling data.  
  • Serve as a secondary tester/analyst for Target X implementations and feature builds; assist with testing and management of Target X online student-facing pages as they relate to content display.
  • Support the Admission Operations Director with document processing, data imports, and decision release as needed.  
  • Create, update, and maintain written training documentation for all processes related to undergraduate admissions operations business practices; provide technical training to staff in a clear, procedural manner.  
  • Support the coordinators of event-based and campus visit programs using the CRM platform.
  • Provide training and support to new staff in functions specific to their roles. 
  • Responsible for tracking project management and communicating with stakeholders to ensure projects within Enrollment Operations and Undergraduate Admissions are completed in a timely fashion.
Essential Skills and Abilities

The selected candidate will have the following skills and abilities: 

  • High level of technical proficiency. 
  • Excellent verbal and written communication skills.  
  • Ability and drive to quickly learn and independently apply new technologies.  
  • Effective critical thinking and problem-solving skills. 
  • Excellent attention to detail, follow-through, and organizational skills with the ability to plan, organize and control large and small projects through to completion.
  • Ability to work collaboratively with admissions teams (undergraduate and graduate) and partners campuswide.  
  • Experience – formal or informal - teaching, coaching, or leading professional training sessions. Ability to teach new users the specific database skills needed to carry out their job duties. 
  • Be able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands and shifting priorities.
  • Ability to maintain the utmost discretion and integrity, especially pertaining to confidential data; FERPA knowledge preferred.  
  • Familiarity with, and an appreciation of, the value of a private liberal arts, faith-based education required.
  The successful candidate must support, respect, and advance the mission of Saint Mary's University as a Lasallian Catholic institution.
Education and Experience
  • One to three years of related experience.   
  • Bachelor’s degree preferred.
  • Demonstrated experience in relational databases and CRM (Target X or Salesforce) software required.
  • Expertise in Microsoft Office suite, particularly use of Gmail and the internet. 
  • Preferred skills in HTML, Salesforce report logic, FormAssembly or similar webform services, and accessibility in digital communication. CRM certification training provided if needed.

All offers of employment are contingent upon the successful completion of a criminal background check.

Additional Required Materials Cover letter, resume, and contact information for three professional references
Application Review Date
Starting Date
Contact Kristina Lemmer, Director of Admission - College
Contact Email klemmer@smumn.edu
Position Full-time
Contract Length 12 Month
Other Details / Information
Benefits Full
Work Sponsorship This position is not eligible for work sponsorship
  We encourage members of the protected classes as defined by the federal, state, and municipal law and those persons attracted to a university with a Lasallian Catholic identity to apply.
EEO M/W/D/V
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