Students working on business strategy project

Business Intelligence and Analytics Major

Saint Mary’s business intelligence and analytics major provides knowledge by training students interested in analytically focused careers in business.

The emphasis of the business intelligence and analytics major is on applications of data analysis, business forecasting, modeling, operations management, market analysis, econometrics, and project management techniques.

Students in this major will learn information technology skills to provide information for decision support systems. Curriculum is based on the functional areas of business such as finance, operations, and marketing and is enhanced with statistical and decision science techniques. Graduates of this program will be equipped for careers in any of the functional area of business that requires business data analysis and data science, including R Programming, VBA, SQL, and SEO.

Career Options

Financial analysis; market analysis; operations management; business intelligence; analytics; data analysis; forecasting

High School Preparation

Accounting; Business; Calculus; Microeconomics; Statistics

Enhance Your Experience

Students who major in business intelligence and analytics oftentimes pursue a double major or minor in mathematics, statistics, data analytics, or finance.

Degree Requirements

A. All of the following:

AC222 Accounting Concepts (3 cr.)

This course provides an introduction to accounting with an emphasis on the interpretation and use of accounting information for effective business decision-making. The course employs an "information user/managerial approach" rather than an "information preparer approach." Students are introduced to the accounting system, financial statement analysis, and quantitative managerial accounting techniques.

BU215 Business Statistics (3 cr.)

Statistical techniques which are commonly used in all areas of business are studied. Topics include descriptive statistics, probability and probability distributions, hypothesis testing, regression, and non-parametric statistics. Emphasis is placed on the appropriate use of each procedure and on communicating the results of statistical techniques to others.

BU243 Business Computer Applications (3 cr.)

This course provides in-depth coverage of Microsoft Excel and Access in the context of business applications. Excel topics include formulas and functions, charting, large datasets, pivot tables and what-if analysis. Access topics include relational database concepts, database design, basic query construction, and report generation. This course combines on-line and hands-on learning.

BU285 International Business Environment (3 cr.)

An introduction to the international business environment, including cultures, ethics, economics, geography, and legal systems, associated with our global society. The course serves as a foundation for international business majors and as a survey course for other business majors.

BU312 Business Law I (3 cr.)

This survey course is designed to introduce students to the study of law through a review of its historical origins, the various sources of the law and the practical context in which laws are applied. Particular attention is given to areas of law which are relevant to today's business environment; for example, torts, contracts, agency and sales.

BU452 Strategic Management (3 cr.)

This capstone course in business develops students' understanding of strategic decision-making through integrative use of business knowledge from each of the major functional areas in business. Extensive use of decision cases is made to address such issues as: What is strategy?, Who makes it?; What are the basic strategic options of a firm?; How is the business environment analyzed for strategic purposes? Highlights of the course include a business case competition and computer simulation.

EC261 Principles of Microeconomics (3 cr.)

A traditional introduction to the principles of microeconomics, concentrating on behavior of the household and the firm. The course analyzes factors determining prices, production and allocation of economic resources. Current issues are emphasized.

EC262 Principles of Macroeconomics (3 cr.)

A traditional introduction to the principles of macroeconomics, concentrating on how aggregate levels of economic activity are determined. The course analyzes macroeconomic policies and economic issues such as problems of unemployment and inflation. Current issues are emphasized.

FN341 Corporate Finance (3 cr.)

The goal of corporate financial management is to maximize the wealth of the stockholders. Decisions regarding risk and return, the management of current assets and current liabilities, and capital budgeting are examined in view of this goal. Students are also introduced to the stock market and other financial institutions and systems.

MG219 Principles of Management (3 cr.)

This first course in management stresses an understanding of the management functions as an integral part of the business organization. Attention is given to planning, leading, organizing, controlling and other aspects of the managerial process.

MK217 Principles of Marketing (3 cr.)

This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing.

PH362 Business Ethics (3 cr.)

The course examines critically the major ethical or moral theories that are at the basis of decision making in the complex area of contemporary behavior we know as "the business world." It is recommended for business majors.

B. Mathematics: one of the following

(either M148 and M149 or M145 or M151):

M145 Finite Mathematics (3 cr.)

This course provides an introduction to noncalculus mathematical modeling methods prevalent in business. Topics include: matrix methods, systems of linear equations and inequalities, linear programming by the geometric method and by the simplex method, and the mathematics of finance.

M148 Calculus I with Precalculus (part 1) (4 cr.)

This course, followed by M149, provides a two-semester sequence that covers the material of M151 along with built-in coverage of precalculus topics. Topics in M148 include: solving equations, functions, classes of functions (polynomial, rational, algebraic, exponential, logarithmic), right triangle trigonometry, angle measure, limits and continuity, derivatives, rules for derivatives. Credit is not granted for this course and M151 or courses equivalent to college algebra and college trigonometry.

M149 Calculus I with Precalculus (part 2) (4 cr.)

This course completes the two-semester sequence that begins with M148, and together with M148 provides a two-semester sequence that covers the material of M151 along with built-in coverage of precalculus topics. Topics in M149 include: trigonometric and inverse trigonometric functions, rules for derivatives, applications of derivatives, and definite and indefinite integrals. Credit is not granted for this course and M151.

M151 Calculus I (4 cr.)

This course provides an introduction to the differential and integral calculus. Topics include: the concepts of function, limit, continuity, derivative, definite and indefinite integrals, and an introduction to transcendental functions. Credit is not granted for this course and M148 and M149.

C. All of the following:

BU351 Information Systems for Business Intelligence (3 cr.)

This course focuses on the fundamentals of information systems and their foundational technologies as they can be used for business analysis and intelligence. Areas studied will include hardware, operating systems, database systems, knowledge management, decision support systems, and networked computing concepts. Data oriented techniques for business intelligence and decision making are introduced.  Structured Query Language (SQL) is studied.

BU352 Data Analysis and Business Modeling (3 cr.)

This course is designed to introduce the concept of data science in business.  The application of data science helps businesses make informed decisions by using sound judgment and data.  This is a skill development class that explores how statistics, optimization models, and key performance indicators are used in business.  Students in this course will leave with a specialized skillset used in a variety of roles within an organization.  Storytelling skills are taught and a final project is required.

BU354 Data Mining for Decision Making (3 cr.)

This course provides both the theoretical and practical knowledge of data mining topics. Particular topics include cluster analytics, text-mining regression, and random forest models.  Neural networks and artificial intelligence are explored.  Students will have the opportunity to work with a number of exercises to practice and understand the uses of data mining in business organizations. Students will complete a machine learning project as part of the course requirements.  Students will present their work at the Celebration of Scholarship.

BU420 Business Analytics (3 cr.)

This course will examine methods that have been studied in previous Business Intelligence major courses and those from the business core proven to be of value in recognizing patterns and making predictions from an applications perspective.  Course learning will involve utilizing a variety of software to aid in the review of analytical cases to improve understanding of enterprise level analytics.  Students will build a data warehouse, using data profiling and quality skills, and lifecycle models introduced in the course. 

D. One of the following:

BU469 Business Capstone Project (3 cr.)

The topics and projects for this course vary according to the needs and interests of business majors.

CS255 Database Design (3 cr.)

A study of fundamental database management systems. Course topics include: data modeling, database design and structured query language (SQL), transaction management, data integrity and security. Object-relational mapping techniques and technologies will also be covered.

E328 Professional Communication (3 cr.)

An introduction to professional communication, this course teaches students how to write documents commonly generated in the work world, such as emails, memos, resumes, letters, manuals, reports, and proposals. Students are invited to write documents for different audiences, especially those in a student's major field of study. Some attention may be given to incorporating visuals as well. Finally, general principles of the composing process, of grammar and mechanics, and of style are reviewed as needed.

FN368 Investments (3 cr.)

Students study the stock markets, bond markets, and derivative markets. The course emphasizes both personal investing and professional opportunities as investment counselors.

GIS305 GIS Methods (3 cr.)

This course introduces the concepts of spatial data creation, editing, and analysis using GIS software.  Emphasis is placed on spatial concepts and understanding and utilizing standard operation procedures.  Topics covered include coordinate systems, topological editing, metadata, overlay analysis, and cartography.  Technical proficiency is a primary objective of the course reinforced by significant practical exercises utilizing GIS software.

MG337 Project Management (3 cr.)

This course examines the project management framework and introduces key terms used in project management. This course will explore the dimensions and elements of project management; concepts, methodologies, strategies, and structures. Upon completion of the course, the student is able to apply project management techniques to develop timelines, network diagrams, and critical path analysis. During the semester, the student has the opportunity to work on a team project where he/she is able to demonstrate understanding of the course objectives.

MG409 Production and Operations Management (3 cr.)

This course presents the quantitative or management science approach to management. Topics which may be included are quality control, forecasting, inventory management, resource allocation, work design, scheduling, project management and control, and facility design and location. Current techniques and tools are examined and used.

MK411 Marketing Research (3 cr.)

This course is designed to provide an understanding of marketing research theory and practice. The aim is to present market research as a managerial tool with a decision-making orientation. The principles of marketing research are presented in a pragmatic "how-to-do-it" fashion. Learning is augmented by work on marketing research projects for businesses or other organizations whenever possible.

Please Note:

An internship or a course approved by the department chair and department advisor.

A. All of the following

BU215 Business Statistics or M151 Calculus I or an equivalent Mathematics course

MK217 Principles of Marketing or MG219 Principles of Management

BU215 Business Statistics (3 cr.)

Statistical techniques which are commonly used in all areas of business are studied. Topics include descriptive statistics, probability and probability distributions, hypothesis testing, regression, and non-parametric statistics. Emphasis is placed on the appropriate use of each procedure and on communicating the results of statistical techniques to others.

BU243 Business Computer Applications (3 cr.)

This course provides in-depth coverage of Microsoft Excel and Access in the context of business applications. Excel topics include formulas and functions, charting, large datasets, pivot tables and what-if analysis. Access topics include relational database concepts, database design, basic query construction, and report generation. This course combines on-line and hands-on learning.

BU351 Information Systems for Business Intelligence (3 cr.)

This course focuses on the fundamentals of information systems and their foundational technologies as they can be used for business analysis and intelligence. Areas studied will include hardware, operating systems, database systems, knowledge management, decision support systems, and networked computing concepts. Data oriented techniques for business intelligence and decision making are introduced.  Structured Query Language (SQL) is studied.

BU352 Data Analysis and Business Modeling (3 cr.)

This course is designed to introduce the concept of data science in business.  The application of data science helps businesses make informed decisions by using sound judgment and data.  This is a skill development class that explores how statistics, optimization models, and key performance indicators are used in business.  Students in this course will leave with a specialized skillset used in a variety of roles within an organization.  Storytelling skills are taught and a final project is required.

EC261 Principles of Microeconomics (3 cr.)

A traditional introduction to the principles of microeconomics, concentrating on behavior of the household and the firm. The course analyzes factors determining prices, production and allocation of economic resources. Current issues are emphasized.

M151 Calculus I (4 cr.)

This course provides an introduction to the differential and integral calculus. Topics include: the concepts of function, limit, continuity, derivative, definite and indefinite integrals, and an introduction to transcendental functions. Credit is not granted for this course and M148 and M149.

MG219 Principles of Management (3 cr.)

This first course in management stresses an understanding of the management functions as an integral part of the business organization. Attention is given to planning, leading, organizing, controlling and other aspects of the managerial process.

MK217 Principles of Marketing (3 cr.)

This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing.

B. One of:

CS255 Database Design (3 cr.)

A study of fundamental database management systems. Course topics include: data modeling, database design and structured query language (SQL), transaction management, data integrity and security. Object-relational mapping techniques and technologies will also be covered.

GIS305 GIS Methods (3 cr.)

This course introduces the concepts of spatial data creation, editing, and analysis using GIS software.  Emphasis is placed on spatial concepts and understanding and utilizing standard operation procedures.  Topics covered include coordinate systems, topological editing, metadata, overlay analysis, and cartography.  Technical proficiency is a primary objective of the course reinforced by significant practical exercises utilizing GIS software.

MG409 Production and Operations Management (3 cr.)

This course presents the quantitative or management science approach to management. Topics which may be included are quality control, forecasting, inventory management, resource allocation, work design, scheduling, project management and control, and facility design and location. Current techniques and tools are examined and used.

MK352 Digital and Social Analytics (3 cr.)

This course will cover the basic and commonly used statistical concepts used for digital information and social media analytics.  It will proved a study of the theory and implementation of different online digital information, social media, search engine optimization (SEO), and search engine marketing (SEM) analytics.  The course will examine methods that have emerged from digital information and media prove to be of value in recognizing patterns and decision-making activities.  Data visualization and date file access will also be part of the course.  We will survey online software and students will have an opportunity for hands-on analysis.

MK360 Consumer Behavior (3 cr.)

Social and behavioral sciences are used to understand, evaluate, research, and predict the behavior of the consumer. Consumer behavior theories and techniques for business and marketing situations are explored and discussed. 

Note:

Students are encouraged to take CS106 Introduction to Programming for Sciences.

The business analytics, entrepreneurship, business or sport business minors are not allowed with any business major.