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B.S. in Marketing

It can be easy to think of marketing simply in terms of sales and advertising. While these are important - and the most visible - aspects of many marketing initiatives, the field is considerably more diverse. Marketing professionals also conduct research, study consumer behavior, and manage logistical operations. Marketing professionals include customer service managers, web designers, public relations professionals, and purchasing agents. Marketers help lead organizations.

To study marketing is to study how organizations understand consumer behavior and then develop, promote, and deliver products and services that meet both consumer needs and organizational objectives. The Bachelor of Science in Marketing is designed to prepare individuals for a variety of careers in marketing.

Foundationally, the program addresses key processes in planning and executing marketing activities. The program also emphasizes the importance of the exchange between customers and organizations, as well as the significance of customer-centered strategies.

The program’s distinct competencies include:

  • Emphasizing the understanding and use of technology and digital media as integral to the success of contemporary marketing strategies
  • Examining the use of marketing theory to enact social change and conduct business in an ethical manner in alignment with Lasallian values

In-class and Online

A significant percentage of coursework is delivered via a blended format. Each of the core courses plus the final Capstone course comprise both in-class and online sessions. The in-class sessions provide students the opportunity to work with colleagues and faculty face-to-face. The online sessions provide students with the convenience of not needing to be on campus, plus the learning opportunities afforded in an online environment.

Degree Requirements

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