["https:\/\/schema.org\/","Article","Brand messaging research highlights","This fall the Marketing and Communications Department commissioned benchmark research to measure the university\u2019s new brand messaging launched in Fall 2022, hoping to confirm its effectiveness. The \u201cBecause of You\u201d […]",{"@type":"ImageObject","@id":"https:\/\/www.smumn.edu\/wp-content\/uploads\/2023\/10\/Commecement-Featured-Image-Edit-scaled-1.jpg","url":"https:\/\/www.smumn.edu\/wp-content\/uploads\/2023\/10\/Commecement-Featured-Image-Edit-scaled-1.jpg","width":100,"height":100},"https:\/\/www.smumn.edu\/newsroom\/brand-messaging-research-highlights\/","2023-12-14","2025-10-07",{"@type":"Person","@id":"https:\/\/www.smumn.edu\/author\/brodgers\/#Person","name":"Ben Rodgers","url":"https:\/\/www.smumn.edu\/author\/brodgers\/","identifier":15,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1180516625825e25018e6a72b0dff9cb4aaa6f566ea545c2e8ac5c90b66dcf5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1180516625825e25018e6a72b0dff9cb4aaa6f566ea545c2e8ac5c90b66dcf5e?s=96&d=mm&r=g","height":96,"width":96}},"Brand messaging research highlights",{"@type":"Organization","name":"Saint Mary's University of Minnesota","logo":{"@type":"ImageObject","@id":"https:\/\/www.smumn.edu\/wp-content\/uploads\/2023\/06\/SMU-Logo_StackedHorizontalofM_FC_03_REV-WHT300.png","url":"https:\/\/www.smumn.edu\/wp-content\/uploads\/2023\/06\/SMU-Logo_StackedHorizontalofM_FC_03_REV-WHT300.png","width":300,"height":113}},{"@type":"WebPage","@id":"https:\/\/www.smumn.edu\/newsroom\/brand-messaging-research-highlights\/"},160]