We continue to amplify the Saint Mary’s brand in the market via radio, billboards, print advertising, and social media in the metro area and Winona. In fact, in the month following the launch of brand ads, we have had 2,225 new users (versus return users) come to the website from organic search and direct traffic. This increase of 36% over the same period last year indicates that our messages are having the impact we expected in driving awareness and interest. See where we’re advertising now and through October, and take a look at some of the current advertising here. Please note on the second slide the KS95 radio spot. You can click on the speaker to play the spot. This spot showcases the benefits of our bachelor’s completion program and features a proud, two-time alumna who is the chief security officer of Allina Health.
A strong brand increases visibility and reputation and drives results and we continue to look for ways we can build our brand. If you are planning an upcoming event that includes a brand opportunity — branding at a welcome table, giveaways, etc. — let us know. Simply put your request in Wrike and we’ll follow up. Here’s a recent example of brand building in action at the SAC event on the Winona Campus.
The above link will also give you access to our Resources site — all the tools and templates you need to be a brand steward. You can request a logo, download a template, create your email signature, and so on on that site.
