The Saint Mary’s Marketing and Communication Department’s web team recently changed the search function on the university’s website. Since changing to a Google-powered search engine three weeks ago, 4,000 searches have been tracked on the site. The new search engine is able to search well over 1,000 pages, articles, and documents from across university channels. The search engine also has learning abilities, so it remembers what users searched for and which result was clicked. This allows the search engine to determine more accurate results to provide future users. Knowing what users search for can also be used to inform many marketing decisions. The university directory has also been deployed on a more modern platform, which will provide significant cost savings.
