Marketing Major

Marketing shapes the world around us. Saint Mary's shapes you.

You’re the first to know about the latest version coming out. You’re fascinated by brands. And of course, you’re always ready to post, tweet, and share. Turn your passions into a marketing career.

Saint Mary’s marketing major, accredited by the International Accreditation Council for Business Education (IACBE), offers real-world preparation for careers in advertising, digital and social marketing, marketing management, marketing research, promotions, and sales.

Focus on current marketing trends and topics:

Products and services, communicating brand value, pricing
Advertising and promotion
Market research
Professional selling
Social media analytics
Marketing management
Consumer behavior

At Saint Mary’s, you’ll learn how to live a life of integrity and character. Our Lasallian Catholic values serve as a compass.

You’ll foster a sense of purpose through developing a clear sense of your career and personal goals, live out service through curricular and co-curricular activities, and gain wisdom through learning about business, faith, ethics, and leadership.

Program Highlights

The phone in your hand and the shoes on your feet are more than a coincidence. It’s a result of marketing. Explore how marketing touches every aspect of our lives. Our marketing major explores everything from consumer behavior to advertising and professional selling. Delve into social media and analytics and more.

Program Features

What Makes it Special

Fully accredited by the International Accreditation Council for Business Education (IACBE)
State-of-the-art facility for business and the sciences
Double major in other business majors and minors or pursue a minor in healthcare management, public relations and digital media or psychology
Internships aligned with companies and areas of interest

Get the Competitive Edge

Gain real-world experience, amp up your résumé, boost your professional network, and make an impression (an unforgettable one!) on a potential employer.

Learn More

Home Run

Jake Mencacci ’18 came to Saint Mary’s and was catcher on the Cardinal baseball team while studying business management and marketing — all while dreaming of a career in sports. He was hired by the Pittsburgh Pirates in December of his senior year and has steadily worked his way up the organization. That dream job? “I’m pretty much doing it now,” Mencacci said.

Careers that look to the future.

Marketing is everywhere. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with other strategic marketers.

Sales Manager or Sales Representative

$127,490

Public Relations Specialist

$62,800

Market Research Analyst

$63,920

Advertising and Promotions Manager

$127,150

Marketing Brand Manager

$135,030

22%

Expected job growth rate between 2020-2030

What You'll Learn

What You’ll Learn

Fundamental business concepts, theories, and practices
Business environmental factors at domestic and global levels
Legal and ethical business principles
Business-related quantitative methods to aid decision-making
Business concepts/functions and interrelated associations
Effectively work with diverse colleagues in team situations

Course Catalog

View course catalog

Related Programs

Are you an adult looking to finish your bachelor’s degree?

Check out our bachelor’s degree completion programs.

Take your future even further at Saint Mary’s.

MBA

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1 (visited November 29, 2022).