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Marketing Major

Marketing shapes the world around us. Saint Mary's shapes you.

In a world where marketing sculpts our surroundings, let Saint Mary’s sculpt you into a marketing maven. If you’re always the first in line for the latest version, captivated by brand stories, and a social media virtuoso, it’s time to channel your passions into a thriving marketing career.

Our accredited marketing major, endorsed by the International Accreditation Council for Business Education (IACBE), serves as a springboard for real-world success in diverse marketing domains. From advertising and digital marketing to marketing management, research, promotions, and sales, Saint Mary’s equips you with the skill set required to flourish in this ever-evolving field.

Beyond imparting industry knowledge, we believe in shaping individuals of integrity and character. Rooted in our Lasallian Catholic values, our curriculum not only prepares you for professional success but also fosters a commitment to ethical and responsible marketing practices.

At Saint Mary’s, your journey extends far beyond textbooks. We empower you to define your career and personal objectives, infused with a profound sense of purpose. Through immersive curricular and co-curricular activities, you’ll embody our values of service, fostering a connection between your growth as a marketer and your contribution to the greater good. The holistic education you receive blends the realms of business, faith, ethics, and leadership, nurturing wisdom that goes beyond the boardroom.

By pursuing our marketing major, you’re embracing more than just education; you’re embracing the role of a marketer who not only shapes brands but also influences perceptions and decisions. Welcome to Saint Mary’s, where marketing becomes a journey of personal growth and professional impact.

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Program Highlights

  • Saint Mary’s Marketing major is accredited by the prestigious International Accreditation Council for Business Education (IACBE), underscoring our commitment to excellence and best practices in business education.
  • Ignite your creativity in our cutting-edge Aquinas Hall makerspace, where you can invent, create, and learn.
  • Double major in other business majors or get a jump-start on your graduate degree.
  • Personalize your journey with 19 different minors. Learn more.

What You'll Learn

  • Fundamental business concepts, theories, and practices
  • Business environmental factors at domestic and global levels
  • Legal and ethical business principles
  • Business-related quantitative methods to aid decision-making
  • Business concepts/functions and interrelated associations
  • Effectively work with diverse colleagues in team situations
  • Study current marketing trends and topics: products and services, communicating brand value, pricing, advertising and promotion, market research, professional selling, social media analytics, marketing management, consumer behavior

Home Run

Jake Mencacci ’18 came to Saint Mary’s and was catcher on the Cardinal baseball team while studying business management and marketing — all while dreaming of a career in sports. He was hired by the Pittsburgh Pirates in December of his senior year and has steadily worked his way up the organization. That dream job? “I’m pretty much doing it now,” Mencacci said.

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Admissions

Your journey towards a brighter future starts here. Whether you are a recent high school graduate seeking to immerse yourself in a transformative academic experience or a transfer student eager to find the perfect fit, Saint Mary’s University of Minnesota is committed to empowering you with knowledge, fostering personal growth, and nurturing the leaders of tomorrow.

Course Catalog

Careers that look to the future.

Marketing is everywhere. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with other strategic marketers.

Sales Manager or Sales Representative

$127,490

Public Relations Specialist

$62,800

Market Research Analyst

$63,920

Advertising and Promotions Manager

$127,150

Marketing Brand Manager

$135,030
22%

Expected job growth rate between 2020-2030

News and Information from the School of Business and Technology

 

Maxwell angles for women’s perspective in fishing Christine Maxwell M’23 works for Northland Fishing Tackle whose tagline is “made by Read more
Wieser conducts ongoing research about women in the workforce Dr. Michelle Wieser, dean of the School of Business and Technology, Read more

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1 (visited November 29, 2022).

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