Public Relations and Digital Media Major

Help brands and businesses (and you!) stand out.

Create an inspiring image for millions of followers. Write persuasive content so people will take action. And, shape an organization’s image and brand while spreading its message with an ethical and relevant approach. At Saint Mary’s, learn how to strategically use the power of words and graphics to communicate messages across various channels. Our curriculum focuses on effectively designing multimedia communication campaigns, writing, producing, and editing content for social media and news releases. You’ll also gain an understanding of basic journalism, public speaking, and graphic design skills — allowing you to pursue a wide range of careers showcasing your skills.

Gain hands-on experience with contemporary programs, platforms, and software:

HTML
CSS (Cascading Style Sheets)
Adobe Dreamweaver
UX/UI tools
Adobe Photoshop and Illustrator
Virtual reality
Social media platforms

At Saint Mary’s, our Lasallian Catholic values guide everything we do. As part of our community, you’ll learn these values by seeing them in action every day. In the public relations and digital media major, you’ll evaluate ethical elements of a communication scenario, articulate ethical dimensions of communication, and respect diverse perspectives and the ways they influence communication. You’ll learn and incorporate these values into your career to be an ethical leader

Program Highlights

From powerful content to inspiring images, businesses and organizations need to tell their story. You’re a storyteller. Share a brand’s image with the world through content marketing, graphic design, multimedia, and social media. Learn to see the world form a new perspective and show the world yours.

Program Features

What Makes it Special:

Cooperative Education Program (work immersion experience)
Dedicated, caring faculty with real-world experience
Design a digital portfolio to showcase your work
Public relations and digital media minor offered
Pursue additional studies in business or psychology

What You'll Learn

What You’ll Learn

Understanding of communication in interpreting human behavior.
Academic and professional research, writing, analysis, and presentation
Express messages through multiple media; communication technologies
Various theories, cases, and best practices
Acquired skills from internships, careers, and further education

Course Catalog

View course catalog

Careers that look to the future.

Explore careers in advertising, marketing, and communications. Write ads as a copywriter or manage multiple social media accounts. Help create crisis communications plans and share a business’ public image with the world.

Fundraiser

$60,660

PR specialist

$62,800

Producer/Director

79,000 per

Videographer

$60,360

24%

Expected job growth rate between 2020-2030