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Sport Management Major

Get ahead of the game.

Sports are ubiquitous, with dedicated news segments, specialized networks, and sports-themed restaurants. However, the real excitement lies behind the scenes. Saint Mary’s University sport management degree prepares you for leadership in high school and collegiate athletics, as well as careers in sports, entertainment, and event management – even front-row seats at concerts.

The world of sports and entertainment transcends athletes, celebrities, and fans. Unseen managers handle everything from marketing to operations. The sports management major offers a business foundation and explores the intricacies of this unique industry.

Endorsed by the International Accreditation Council for Business Education (IACBE), our B.A. in Sport Management program on the Winona campus builds a solid business core: accounting, digital media analytics, finance, management, and marketing. Simultaneously, it reveals the distinct practices of sports, events, and entertainment – encompassing scheduling, ticketing, promotion, facilities, and resource coordination.

At Saint Mary’s, our devoted faculty supports your growth, providing guidance inside and outside the classroom. They secure internships, business ties, media exposure, and readiness for your journey. United by a shared purpose, our faculty empower you to find yours.

Ethics are indispensable in any profession, especially business. Saint Mary’s imparts the wisdom of integrity and virtue. Our Lasallian Catholic values guide your path as you enter the workforce and seek a meaningful existence. Crystallize career goals, embrace service, and imbibe insights on business, faith, ethics, and leadership to cultivate a purpose-driven life.

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Program Highlights

  • Saint Mary’s Sport Management major is accredited by the prestigious International Accreditation Council for Business Education (IACBE), underscoring our commitment to excellence and best practices in business education.
  • Dive into a dynamic sports community where opportunities abound including intercollegiate athletics, club sports, and intramural competitions.
  • Personalize your journey with 19 different minors. Learn more.

What You'll Learn

  • Fundamental business concepts, theories, and practices
  • Business environmental factors at domestic and global levels
  • Legal and ethical business principles; applications of business decision-making
  • Business-related quantitative methods and tools for decision-making
  • Business concepts/functions and interrelated associations between functional areas
  • Ethical leadership and collaboration with diverse groups

The Business of Sports

Follow Jake Mencacci ’18 (Business Management and Marketing) and Brad Hauser ’17 (Business Intelligence and Analytics) as they discuss their work with the Pittsburgh Pirates and the Minnesota Wild. Zakary Mayo, M.B.A., describes how Saint Mary’s prepares our students for the big leagues. Many of our alumni have found rewarding careers that combine their passions of business and athletics — while working for some of their favorite national teams. Let Saint Mary’s University of Minnesota help you realize your goals.


Your journey towards a brighter future starts here. Whether you are a recent high school graduate seeking to immerse yourself in a transformative academic experience or a transfer student eager to find the perfect fit, Saint Mary’s University of Minnesota is committed to empowering you with knowledge, fostering personal growth, and nurturing the leaders of tomorrow.

Course Catalog

Careers that look to the future.

With a degree in sport management, you can pursue a career in intercollegiate and interscholastic athletics, event and entertainment management, sport marketing and sales, and recreation management. In 2021, the median annual salary of a public relations manager was $119,8601 and $99,290 for a facilities manager.2

Athletic Coach


Athletic Director


Business Development manager


Contract Administrator


Corporate Partnerships Manager


News and Information of the School of Business and Technology


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Wieser conducts ongoing research about women in the workforce Dr. Michelle Wieser, dean of the School of Business and Technology, Read more

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