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Digital Marketing (Certificate)

Now more than ever, businesses and organizations rely on qualified marketers to effectively position their brands in an ever-changing and dynamic digital world.

Get More, in Less Time, with a Digital Marketing Graduate Certificate from Saint Mary’s

At Saint Mary’s, our graduate certificate in Digital Marketing stands out from the rest. In just one year, you can earn a masters-level certificate from a nationally and regionally ranked university. Our program partners with the Digital Marketing Institute (DMI), the global standard in digital marketing certification, and the American Marketing Association (AMA), the most powerful voice shaping marketing worldwide, to prepare you for industry certification. Together, these two industry powerhouses, along with our hands-on curriculum, provide you with the competitive advantage to stand out in the digital marketing world.

The online graduate certificate in Digital Marketing from Saint Mary’s is designed to equip you with the tools to help brands leverage their online and digital presence, creating a space all their own in a globally-connected world. 

Learn how to grow website traffic by combining search engine optimization (SEO) and search engine marketing (SEM) to boost online visibility. By learning organic and paid methods to reach audiences, you will deep dive into implementing pay-per-click (PPC) advertising and other content marketing strategies to increase engagement across a mix of channels. As a graduate of this program, you will be able to strategize and create email marketing and social media campaigns, design social media policies that guide ethical practices, and read and interpret data analytics.

Prepare for the CDMP Exam

Gain industry-leading knowledge, expertise, and training with course material from the Digital Marketing Institute (DMI) and American Marketing Association (AMA). Prepare for the internationally recognized Certified Digital Marketing Professional (CDMP) exam while earning the Digital Marketing Certificate from Saint Mary’s. Certification fees are included in the tuition for this certificate.*

*Certification fees include exam prep materials and first exam attempt for the Certified Digital Marketing Professional exam from the Digital Marketing Institute (DMI). Value totaling $1,368.

Program Courses and CDMP Certification Preparation

The Digital Marketing certificate consists of four (4) 3-credit graduate level courses:

MK640 The Future of Digital Marketing
MK645 Social Media Policy
MK650 Building and Managing a Resilient Brand 
MK655 Digital Marketing Experimentation, Research, and Analytics 

After completing the certificate, you are encouraged to complete the certification through DMI so you can add the CDMP certification as a professional credential, as well as your Digital Marketing Certificate from Saint Mary’s.

Career Outlook

The need for competent, trained, and highly skilled digital marketers is booming across various industries. As more businesses shift their focus and strategies to online and digital platforms, more employers seek highly-qualified people with the most relevant and up-to-date knowledge, technical skill set, and ethical principles.

  • The demand for advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2023, with over 31,000 new job openings.1
  • According to salary.com, the median pay for a Digital Analyst I is $57,354 and $98,761 for a Digital Marketing Supervisor.2
  • Zippia reports that the top 10% of highest-paid Digital Marketing Managers earn as much as $125,000 or more.3

Meet Your Current and Future Goals

Are you ready to advance your career? Do you want to immediately apply skills to contribute to your current role and make you the “go to” person for ideas and information? The digital marketing graduate certificate is designed for students with current careers in marketing, advertising, or business wanting to update their skill set with the latest trends and technologies in digital marketing. 

Take your future even further at Saint Mary’s. The credits you earn in this certificate program can be applied toward our accelerated online MBA program, ranked the best online MBA program in Minnesota,4 or one of the following convenient, affordable graduate programs: 

M.A. in Organizational Leadership 
M.A. in Integrated Studies 
M.S. in Project Management
M.A. in Human Resource Management
M.S. in Business Intelligence and Data Analytics

“By pursuing a graduate certificate, students can gain immediate marketable skills with a much lower commitment of resources. And, they can receive credit for the full certificate when pursuing an accelerated MBA or another one of our specialized master’s programs.”

- Michelle Wieser, Ph.D., Dean of the School of Business and Technology

Program Outcomes

  • Develop branded content aligned with organizational goals that support organic and paid growth through a variety of digital channels. 
  • Interpret and respond to real-time analytics providing recommendations to key stakeholders. 
  • Understand how critical components of consistent branding support messaging, marketing strategy, and organizational success. 
  • Create and manage digital marketing policies demonstrating governance tactics and industry and legal compliance. 

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited November 22, 2021).

2Salary.com, Digital Marketing Analyst I Salary in the United States at https://www.salary.com/research/salary/benchmark/digital-marketing-analyst-i-salary (visited November 22, 2021). 

3Zippia, Digital Marketing Manager, Demographics and Statistics in the US at https://www.zippia.com/digital-marketing-manager-jobs/demographics/ (visited November 22, 2021). 

4U.S. News & World Report, Best Online MBA Programs at https://www.usnews.com/education/online-education/mba/rankings?location=mn&institution-type=private (visited November 22, 2021).

Connect With Us

Faculty

Amy Jauman, Ed.D.

Program Director

M.A. in Human Resource Management

Brother Louis Hall, BLH 236

Campus Box: # 28

(612) 238-4517

ajauman@smumn.edu

Areas of Expertise: Coaching and Adult Education

Meet Amy Jauman
Jennifer Radke, M.S.

Course-Contracted Instructor

MBA